Shari Levitin
More Wisdom From Shari Levitin….
Every time Shari speaks, I learn something new! I expect the same will be true for me after listening to her at the “Innovative Sales & Marketing” Town Hall on July 16th at 1:55 p.m. EDT. (Don’t miss it! Everyone in the industry is attending.)
Here is a little more about what to expect:
Here’s a statistic that will boggle your mind: Humans consume 74 gigabytes, the equivalent of 175 newspapers of content per day. Customers are assaulted with, facts, pseudo-facts, exit company ads, resale offers, yelp reviews, all posing as relevant information. Much of the well-sourced information is contradictory. Sorting the “need to knows” from the “nice to knows” is exhausting to our customers and results in a no-decision.
Add to this vacationing patterns and motivations for travel have transformed drastically since Covid-19. Today’s overloaded customer has become paralyzed by fear and is often incapable of making a decision about travel or anything else for that matter.
What’s the solution? New research, just released by Gartner, reveals three types of selling behaviors, yet only one today is effective. Sellers who help make sense of information, who can simplify and tune into the feelings of their customers rather than piling on more data, significantly outperform their peers.
Shari has recently presented this material to sellers, students and heads of sales at Hilton, Harvard, Comcast, Staples, Adobe and at YPO with rave reviews.
Shari is one of ten thought leaders in sales and marketing for Gartner and is exciting to bring this new information to the Vacation Ownership industry.
Thank you for sharing, Shari!
–Sharon Scott Wilson, RRP Publisher, The Trades Publishing Company
5 Free Media From The Trades, the Timeshare/Vacation Ownership Resort Professionals’ Connection to Information, Resources, & Community
We are an independent, advertising-supported publisher serving the resort industry. Our most affordable way to get noticed in the resort industry is by joining our business directory at Members.ResortTrades.com. Please contact us at adrep@thetrades.com or call (931) 484-8819 to request a full media kit.
Running a vacation ownership resort involves far more than managing reservations and maintaining the property.…
Marriott Vacations Worldwide Corporation has appointed Vladimir Anokhin as Chief Strategy & Transformation Officer and a member of…
A new nationwide study from ARDA, the trade association for the vacation ownership and timeshare industries, reveals…
In resort and vacation ownership communities, money is never just about numbers on a balance…
Perspective Group today announced that registration is officially open for the GNEX 2027 Conference, which…
As we prepared our July 2026 Resort Trades edition, “The Money Issue,” we were inspired…