Marketing

Discovery Resort Marketing Named to ARDA Chairman’s League

Discovery Resort Marketing, a leading digital advertising agency for the vacation ownership industry, has recently joined the Chairman's League of…

3 weeks ago

10 Timeless quotes to motivate your speaking

How will AI affect the ability of people to communicate on a human level? A future-outlook article in Forbes cites…

2 months ago

Retrain Your Brain for Sales Success

https://www.youtube.com/watch?v=wPzhtauZ4ys Whether you’re in timeshare sales, looking for a job, or promoting your company’s products and services, Resort Trades wanted…

2 months ago

How to Prioritize Your Marketing

Unless your company exists in a magical land where money doesn’t matter, you can’t implement every marketing tactic. Yes, someone…

4 months ago

Tactics & Tools to Help Make a Big Marketing Impact

Small to non-existent marketing teams can function and make a big impact thanks to the variety of tactics and tools…

5 months ago

Stories in Hospitality Marketing

One of the marketing industries most respected voices and teachers is Seth Godin and his book “All Marketers Are Liars…

6 months ago

Harnessing the Power of PR to Elevate Your Business

Resort Trades’ publisher, Sharon Scott Wilson, recently interviewed Georgi Bohrod Gordon, CEO of a PR firm that is very well…

8 months ago

Tips on Creating Newsletters for Timeshare Owners

When crafting newsletters for timeshare owners, remember that most owners come to their resort only once a year and have…

9 months ago

Timeshare Resorts Learning to Maximize Digital Marketing on Shoestring Budget

https://youtu.be/g5MNpPR99wo The Resort Trades Learning Center recently featured Publisher Sharon Scott Wilson, RRP, interviewing digital marketing strategist Kelley Ellert about…

11 months ago

How Anchoring & Confirmation Biases Can Hurt Timeshare Owners

Anyone in the timeshare industry has experienced a timeshare owner that is unrealistic about their timeshare’s worth. This can be…

11 months ago