Partnerships Capable of Industry-Wide Support

RCI and ARDA have spent decades building advocacy, infrastructure and innovation for the complexities of this industry, creating solutions that provide operational value for every developer, operator and HOA manager in it.

The vacation ownership industry doesn’t run on a singular “heads in beds” opportunity. It runs on hundreds — filling owner vacancies that offset rising maintenance costs, connecting with a new generation of buyers redefining what loyalty looks like, finding flexibility in a product built for a world that looked different decades ago. Every property, every ownership base, every market has its own version of what’s possible next.

What exists across all of it are two organizations built specifically for the complexity this industry generates — with the advocacy, infrastructure and innovation to help every operator address owner needs and answer them confidently.

Related – The Fulfillment Advantage: The strategic lever that compounds value at scale without adding operational complexity

Use Your Voice

No single property, HOA board or management company can fight on every front this industry faces simultaneously. That’s not a limitation — it’s exactly why ARDA exists. Its advocacy gives every operator in this industry collective reach that none could build alone — from state houses to Capitol Hill to courtrooms where ownership rights are actively on the line.

In 2025, a California appellate court ruled that Riverside County had been charging timeshare owners an unlawful fee for individual property tax assessments — one not based on actual costs and functioning as an unapproved tax. The court set a precedent requiring every California county to justify assessment fees based on real, trackable costs. Owners who elect individual assessment are entitled to more accurate fees going forward — and potentially refunds for prior overcharges. A ruling that reverberates across every California county — protecting every owner who elects individual assessment and strengthening the operating environment for every developer and HOA manager in the state.

ARDA-ROC tracks active legislation nationwide across HOA governance, foreclosure, privacy, marketing regulations, tax and ADA compliance — giving every operator real-time visibility into what’s moving and what it means for their property. ARDA’s Coalition for Responsible Exit addresses the predatory exit company landscape that threatens owner confidence and developer relationships across the industry.
The infrastructure is there. Using it is the only requirement.

Embrace the Inevitable Changes

Timeshare ownership spans decades — and life doesn’t hold still for it. What an owner needed at signing may look nothing like what they need today, and the product itself often can’t move fast enough to keep pace. The operators who stay ahead of that reality are the ones who build flexibility into their program before owners start looking for it elsewhere.

RCI’s global exchange network is that flexibility layer. Through a network spanning 3,600-plus affiliated resorts in 100-plus countries — having facilitated more than 62 million exchanges — RCI gives owners the ability to use their ownership in ways that match their lives as they actually are. For operators, that translates directly — unused inventory gets activated, owner churn decreases and long-term program value strengthens across an ownership lifecycle that spans decades, not booking cycles.

That need for flexibility only grows. Fifty-seven percent of timeshare owners are now Gen Z or Millennials with an average purchase age of 39 (ARDA, 2025 State of the Vacation Timeshare Industry). For the next generation of owners, flexibility isn’t a feature — it’s an expectation from day one.

The travel industry doesn’t create traveler preferences. It meets them.

Expanding Owner Value

RCI’s entire existence has been anticipating and answering timeshare owners’ travel desires. Since their founding, they’ve made the inflexible flexible. In 2002 they created The Registry Collection — the world’s first luxury exchange program, giving owners access to curated, high-end stays at a time when luxury travel and shared ownership had never been part of the same conversation. In 2008, RCI built environmental credentialing into exchange infrastructure years before sustainability became a hospitality priority. Every year they add to a travel ecosystem that gives operators concrete tools to put directly in front of owners whose definition of value extends well past their home resort.

Cruises, all-inclusive vacations, international bucket list trips, flexible payment options and last-minute getaway deals are just a sampling of the experiences operators can put directly in front of owners — expanding what partnership with RCI delivers beyond the exchange network and into the full breadth of how owners want to travel today. While ARDA expands the industry’s advocacy and operational ecosystem, RCI expands the travel and benefits ecosystem available to every operator and owner within it.

Roll the Dice

The ARDA Spring Conference brings together the full spectrum of this industry where the operational conversations that shape the next year happen, where the questions owners are asking get answered with real solutions and where partnerships that deliver long-term value get started.

Every great innovation in this industry started with an idea and someone willing to share it. It moves faster when the person listening has the infrastructure to help make it real. RCI brings to that conversation a network spanning 3,600-plus affiliated resorts across 100-plus countries and more than 62 million exchanges facilitated — and they’ll be in Las Vegas ready to have it. Bring your ideas, your questions and your next move.

Whether the conversation is about exploring a new exchange affiliation, evaluating how exchange can reduce unused inventory, strengthening owner engagement across a long-term program or understanding what’s new across RCI’s travel and benefits ecosystem — the ARDA conference is where that conversation starts and where it can move quickly. Show-exclusive incentives and partnership opportunities are available for both existing affiliates and prospective partners.