How Timeshare Resorts Are Maximizing Their Online Marketing
The Resort Trades Learning Center recently featured Publisher Sharon Scott Wilson, RRP, interviewing digital marketing strategist Kelley Ellert about her tips for getting greater ROI from online strategy.
Related: Tactics & Tools to Help Make a Big Marketing Impact
The event was part of a series of videos directed at those who are responsible for marketing a resort property or timeshare-oriented business. Most are likely to be grappling with trying to operate within a constrained budget and with very limited time and manpower.
“We had at least 25 ‘ah-hah moments’ about how to get the most out of your online marketing, even with limited resources,” says Wilson. “Our speaker, Kelley Ellert. is a marketing consultant and strategist who gained her resort experience after working for several years for a major management company.”
Related: Resorts Not Investing In Social Media Are Losing $$$
During the event, Ellert shared a few pointers from her Resort Trades article, which will appear shortly in the June 2023 edition, as well as online.
Kelley has been on the Learning Channel several times to discuss digital marketing and social media strategy. She was an early adopter of Influencer Marketing, as she discussed in a Resort Trades YouTube video: “Influencer #Marketing is the New Social Wave.” Her articles appear frequently in Resort Trades magazine, including in the May 2023 issue when she wrote, “Pinterest: The Ultimate Online Destination for Hospitality Companies to Thrive.”
Registrants who are unable to attend the free live, interactive, interview will be sent a link to the YouTube video at a later date, as well as to Ellert’s article on the topic due to appear in the June 2023 edition of Resort Trades magazine.
Established in 1987 by Tim Wilson, please send ideas for articles and events to Sharon Scott Wilson, Publisher. Connect on LinkedIn.com/SharonScottWilson.
1. Resort Trades magazine, mailed monthly & digitized on ResortTrades.com
2. Resort Trades Weekly, emailed each Wednesday
3. Members.ResortTrades.com, the industry’s connection spot for buyers & sellers
4. ResortTrades.com, updated continuously
5. Live, interactive multimedia events – YouTube.com/ResortTrades — Register at https://resorttrades.com/learningcenter
In 2013, I attended an ARDA session on innovative solutions for legacy timeshare resorts. Rich…
Colebrook Financial, a leading lender to the timeshare and travel club industries, has renewed a…
All-inclusive travel has surged from a niche preference to a dominant force in global tourism,…
The future of hospitality is being shaped in the narrow space between attentiveness and intrusion.…
Trades Talks are informative B2B interviews hosted by Resort Trades’ operator Sharon Scott Wilson, RRP.…
When Hurricane Ian made landfall in September 2022, few places suffered more than Sanibel Island.…