In today’s highly competitive marketplace, standing out isn’t just about having a flashy ad campaign or a trendy social media…
Marketing dependency is a dangerous gamble, especially for resorts that thrive on consistent customer engagement and bookings. Avoiding a single…
1.Industry Consolidation: A Decade of Transformation The timeshare and vacation ownership industry in the United States has undergone significant consolidation…
Abstract: Artificial intelligence is infiltrating business operations. ChatGPT and similar programs can improve the efficiency of everything from customer service…
As part of ARDA-ROC's advocacy efforts on the federal level, the ARDA-ROC team partners with several entities and programs to…
The common phrase “don’t put all your eggs in one basket” originated in 1605 in Don Quixote when author Miguel…
Shari is a tireless teacher and a compelling resource for inspiration. With her permission, we’ve reprinted several selections from her…
Resort Trades needs your support to continue supplying free, educational, and informative media. If you wish to stay connected with…
Discovery Resort Marketing (DRM), a leading digital advertising agency for the vacation ownership industry, has become an ally in the…
The senior management of Discovery Resort Marketing, a leading digital advertising agency for the vacation ownership industry, was recently invited to…