Marketing

Become Referable: The Ultimate Strategy for Sustainable Success

In today’s highly competitive marketplace, standing out isn’t just about having a flashy ad campaign or a trendy social media…

1 month ago

Actionable Strategies for Marketing Independence

Marketing dependency is a dangerous gamble, especially for resorts that thrive on consistent customer engagement and bookings. Avoiding a single…

2 months ago

The U.S. Vacation Ownership Industry: Commoditization, Sustainable Competitive Advantage & Brand Differentiation

1.Industry Consolidation: A Decade of Transformation The timeshare and vacation ownership industry in the United States has undergone significant consolidation…

2 months ago

Making Artificial Intelligence Chatbots Pay Off

Abstract: Artificial intelligence is infiltrating business operations. ChatGPT and similar programs can improve the efficiency of everything from customer service…

2 months ago

How ARDA-ROC Partners with its Allies to Advocate for Owners and the Timeshare Industry

As part of ARDA-ROC's advocacy efforts on the federal level, the ARDA-ROC team partners with several entities and programs to…

3 months ago

The Dangerous Gamble of Marketing Dependency

The common phrase “don’t put all your eggs in one basket” originated in 1605 in Don Quixote when author Miguel…

4 months ago

Classics from Shari Levitin

Shari is a tireless teacher and a compelling resource for inspiration. With her permission, we’ve reprinted several selections from her…

4 months ago

Resort Trades Call for Content

Resort Trades needs your support to continue supplying free, educational, and informative media. If you wish to stay connected with…

5 months ago

Discovery Resort Marketing Partners with Victoria’s Voice Foundation

Discovery Resort Marketing (DRM), a leading digital advertising agency for the vacation ownership industry, has become an ally in the…

5 months ago

Discovery Resort Marketing Attends Meta Reels Film Festival

The senior management of Discovery Resort Marketing, a leading digital advertising agency for the vacation ownership industry, was recently invited to…

6 months ago