You already know everything there is to know about effective marketing for attracting prospects on your resort site. But now that visitors they are there – how do you keep them? And how do you turn them into customers that stick with your brand and your resort?
There is one answer to this problem – good, engaging content. Since the travel niche is so competitive and saturated with services and websites as well as blogs, the smart way to stand out and make your site successful is to produce and share excellent content that really speaks to your readers. So, how to create content that captivates your readers?
Here are some expert tips:
Research your audience
The most important thing when creating content is understanding what kind of content your audience wants. To do this, you need to research who your audience is. Get to know them, understand what’s important to them, what are their problems and hopes in life. This way, you can create content that will really speak to them and not the content you think works.
Make it skimmable
One surefire way to make people skip your site is to share big blocks of text. However, if you want people to stay, you should share readable content. Use bold words where you want to draw attention, different types of headings and subheadings as well as leaving a lot of white space for readers to rest their eyes. Add relevant images, graphs and videos that will make the content easier to digest.
Also, do what you can about the design to make the content readable – the best way to go is black font on a white background since it’s natural. Keep natural tones around your content and remove all distractions.
No matter what kind of content you create, make sure that you provide value for your users. Don’t share information that has already been written about on other sites. Find a new approach on telling them things that are already familiar and well-known. Turn your content into video for everyone who doesn’t want to read.
Include infographics and interesting images as well.
Make sure your content explores your topic in-depth and that it really gets the message across to your readers instead of just confusing them.
“People often just share content that’s already on other sites, just in different words. But this is a mistake. Be original, different, add something new to the narrative,” says Jodie Armstrong, a content writer from OXEssays.
Perfect your writing
One of the important points of content creation is always minding the grammar and spelling. If you make many mistakes in this area, your readers might bounce just because of that. It doesn’t come off as professional and caring.
Here are some tools to help you with this:
- Viawriting.com, Grammarly.com and Writingpopulist.com are grammar resources well-known for helping people realize their most common mistakes and learn the ways to avoid them. With excellent guides and expert tips, you’ll never make another mistake again.
- Academized.com and Ukwritings.com are online proofreading tools recommended by UKServiceReviews.com for their efficiency and accuracy. This service can provide you with polished wordings with zero grammar and spelling mistakes.
- Stateofwriting.com and Simplegrad.com are writing blogs which have some amazing guides on writing content, copy and various other things. Follow their tips and you’ll create compelling content for your readers.
- Essayroo.com and Boomessays.com are editing tools praised by AustralianReviewer.com and they can help you develop persuasive and interesting sentences.
- Mywritingway.com and Letsgoandlearn.com offer excellent writing guides which can help you create great content for your site and build engagement with interesting topics.
Immerse the readers into the text
Make sure that you always tell a good story with your content. For instance, immerse your readers into the experience of being in a destination when writing about possible trips. Tell the tale of how great it is to ride a train. Use all senses here and do your best to show them just how great it would be if they could travel there. They just might get your services because of that.
Create a compelling title
Focus on titles last, once you already know what your subject is. However, you can stick to some known audience attractions like numbered titles, asking a question, having a how-to article or a “Complete guide” article. “Do’s And Don’ts” are also very popular. Do your best to avoid clickbait and create an honest and relevant titles.
Always have a CTA
At the end of each article, include a simple yet inviting call to action that will invite your readers to do something – buy a service, visit another article, share, sign up to the newsletter or something else. This is your main goal – to compel your readers to act at the end of an article.
Content marketing isn’t a new thing and definitely not a difficult one either. You need to understand your audience and answer their questions and problems. Hopefully, these tips will help.
Grace Carter is an online writer and business coach at Assignment Help Online and Paperfellows websites. She manages analytics of various online e-commerce websites. Grace teaches business writing at Big Assignments educational service.