True Incentive, a Florida-based company that provides incentive-based direct marketing solutions to the Vacation Ownership, Vacation Membership, Financial, Telecommunications, and Auto industries has named Ilene Youngblood to the position of Director of Sales Operations. With True Incentive for nearly 19 years, Ilene was previously National Account Executive. She still maintains most of the responsibilities of her former position which entailed acting as the primary business contact for clients. She now also manages the existing client maintenance accounts and reports directly to executive management.
True Incentive is known for delivering product innovation and quality service to B2B clients. With a growing presence in online and face-to-face retail applications, the company offers its clients a dynamic catalog of incentive products such as land vacations, cruise vacations, and airfare designed to impact a company’s marketing and sales objectives.
Ilene’s new role includes overseeing client support and proactively interacting with True Incentive’s B2B clients to provide training, education and ensuring client satisfaction.
Ilene says, “I am excited to be an integral part of maintaining and growing our client base. My background in operations and sales along with thorough knowledge of our clients, products and fulfillment process, allows me to have the insight needed to continue to increase our client retention. It isn’t enough to just ‘close the sale’; True Incentive won’t grow without keeping our clients. Our excellent retention is due to our hands-on approach to treating our clients as our number one priority, giving them personal contact, in addition to their sales rep. Offering product and process training and responding immediately to their customer inquiries or concerns shows them we put them first.”
According the executive management team, “Ilene is a great communicator and her role in keeping our clients happy includes initial training, regular updates on product and service enhancements, review and monitoring of our business clients’ customers incentive certificate activity and ongoing dialog concerning any client or customer (certificate users) issues or concerns.”
Ilene holds a B.A. from the University of South Florida in Business Management and Psychology. She is a resident of Fort Lauderdale, Florida.
We offer a wide array of incentive-based products, but it is our ability to apply the right incentives in an integrated marketing context that distinguishes True Incentive. We utilize incentives in combination within various direct marketing channels to build brand awareness, encourage customer loyalty, and most importantly, increase response rates and revenue. True Incentive’s direct marketing solutions are designed to integrate incentives across media platforms and use the proper combination of print, face-to-face, telesales, cellular, web, email and video to communicate your message. Integrated marketing communications create stronger, multi-faceted strategic messaging that builds brand awareness, customer loyalty and most importantly, improves response. For more information visit: www.True-Incentive.com. Follow us on Twitter @TrueIncentive or on LinkedIn.