True Incentive Evolving with the Times
The question persists. What are the best means of lead generation? Sometimes the best tool is incentive marketing. And depending on the product and the market, the incentive can differ vastly.
In the timeshare space, whether for customer retention or lead generation, the surest bet is to work with a knowledgeable team of experts who can guide you through the myriad options and benefits.
That team is at True Incentive, a Florida-based company that provides marketing and sales incentives as direct marketing solutions. True Incentive does not just have a robust catalog of customer motivating tools, it also has a team of experts to guide clients to the right solutions for specific target markets. The company combines years of timeshare marketing experience driven by innovation and creativity.
Offering services in both English and Spanish, True Incentives works directly with clients to identify and utilize the appropriate incentive in a direct marketing campaign. Their goal is to maximize timeshare marketing dollars by matching the specific geographics, demographics, or psychographics specific to their clients’ needs. In addition, their decades of success are based on the basic principles of direct marketing to include clients’ audience values, opinions, attitudes, interests, and lifestyles.
For instance, last year, when former cruise fans stopped clamoring for cruise certificates, True Incentive offered land-based certificates such as “The Great American Road Trip” and sweepstakes. This year, as the cruise market returns, the professionals at True Incentive are walking both new and existing clients through the new health guidelines for cruising.
True Incentive came to the year 2020 ahead of the game. Most of their call center employees were already working from home before any health mandates were enforced. True Incentive pivoted and selected Felicia G. Jones to the position of Vice President Call Center Operations. She came to True Incentive from the airlines’ industry and, with that, a background of vast call center experience.
With Felicia as VP of Call Center Operations, the organization restructured its corporate executive team, naming Clayton Gring as President/COO, taking over day-to-day operations from Gary Baron and Taylor Billington who continue to serve as Board of Directors Members.
True Incentive has not only made internal senior management changes, but it is also well on its way to offering user-friendly online redemption services to certificate holders. The company offers its clients a dynamic online catalog of incentive products designed to impact a company’s marketing and sales objectives. Its digital distribution process is one of the “slickest in the business,” says Clayton Gring, newly named President and COO.
About True-Incentive
True Incentive’s direct marketing solutions for the Vacation Ownership, Vacation Membership, Financial, Telecommunications, and Auto industries are designed to integrate incentives across media platforms and use the proper combination of print, face-to-face, telesales, cellular, web, email, and video to communicate your message. Integrated marketing communications create stronger, multi-faceted strategic messaging that builds brand awareness, customer loyalty and most importantly, improves response. For more information visit www.true-incentive.com.
About Customer Service Network Group
CSNG has a robust online servicing platform that enables users to register, validate and redeem promotional incentives. By having an in-house Contact Center, CSNG is able to provide our clients with exceptional customer service call support, reservations, and fulfillment services. The common goal of helping our clients maintain exceptional relationships with their customers unites our team of talented and motivated travel service professionals.
