Tom MacTavish Joins True Incentive as Sales Executive

True Incentive, a Florida-based company that provides incentive- based direct marketing solutions, has announced that Tom MacTavish has joined the expanding company as Sales Executive.  In his new role, Tom will report to Drew Brittain, Vice President of Sales.

Tom has more than 25 years of Marketing Management experience and success in the Timeshare Industry.  He has developed and managed inbound and outbound vacation package sales and well as worked directed in-house marketing programs.

“I’ve used the True Incentive products in my previous position with Great Destinations.  This familiarity with the consistent success of the company’s marketing incentives has allowed me to fully understand how these programs work within a marketing budget and how successful they can be in timeshare and vacation club lead generation programs,” said Tom.

Drew Brittain adds that “Tom’s previous involvement with our easy-to use-products is a great asset to our team.  He can truly assist Marketing Executives in the selection of products –knowing through hands-on experience which works best for specific strategies, purposes and demographics. He’s a critical l thinker who has started and run successful companies in related industries and brings a wealth of understanding and skills to our organization.”

‘When I was on the ‘other side of the desk’ it was clear to me how True’s products are user-friendly and how customer-service oriented this team is.  Because our promotional certificates follow a participation model and encourage the recipients to use them, they benefit both the consumer and our B2B client,” said Tom.

Tom has more than 25 years of Marketing Management experience and success in the Timeshare Industry.  He has developed and managed inbound and outbound vacation package sales and well as worked directed in-house marketing programs.

 

About True Incentive

True Incentive, based in Fort Lauderdale, Florida, specializes in incentive-based direct marketing solutions to improve customer loyalty, brand awareness and revenue.  Its programs are specifically targeted to its client’s geographic, demographic and budget objectives. True Incentive’s products include travel-based land vacations, airfare combination vacations, cruise vacations, cash back rebates and direct marketing solutions designed to give timeshares, travel clubs, auto dealerships, retailers and direct marketers the competitive advantage when acquiring and/or maintaining consumer relationships.