To give you a few tips on writing award narratives and help you walk away with an ARDY, we are sharing a few suggestions from veteran judges.
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With as many as 100 design awards and related materials to review in a single day, judges agree that brevity of the narrative is important. When the write-up and the visuals appear to tell different stories or required elements are missing, this will hurt an entry. Without both “before” and “after” images taken from the same angle in the renovation competition, it is difficult to adequately judge such an entry. Quality photography is a key element to design award winners.
Collateral materials are required for certain categories so judges can see how all the pieces worked together. Even for something as straightforward as a logo, knowing its intended use helps judges decide its effectiveness. Collateral is of utmost importance since that’s the “deliverable” in advertising and promotional campaigns.
Related: 7 Tips On Writing Amazing Content For Resort Websites
Marge Lennon has been a publicist for the timeshare industry forever. Contact her at Marge@LennonCommunications.com.
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