The Vollrath Company Restructures International Business Under New Leadership
The Vollrath Company, a leader in the foodservice equipment and supplies industry, announces the creation of a global product portfolio under the Vollrath International umbrella, containing the best products from Vollrath’s U.S. and Pujada’s European offerings. Combining the two comprehensive, high-quality offerings and leveraging the agile production and distribution structures allows Vollrath to offer global solutions in professional catering and commercial kitchens around the world.
The Vollrath Company has a diverse set of resources with production, warehouse, and sales facilities around the world, as well as an international network of distributors. The organization is ideally positioned to accelerate its growth internationally. Well-stocked warehouses located in Spain, the United States and Mexico are able to deliver orders to its entire network of distributors globally with maximum logistical efficiency.
“We’re excited to share more of our products with customers in more geographic markets and show them how their businesses can benefit from partnering with us,” says Paul Bartelt, CEO and president of The Vollrath Company.
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Leadership Role Changes in Vollrath International
The organizational change is accompanied by a shift in leadership. Paul D’Alberto, the current vice president of International Sales, is retiring after tirelessly circling the globe for the past 26 years creating the foundation for this next step in Vollrath’s international business endeavors.
Taking a new leadership role in Vollrath International, Sergio Romero has joined Vollrath as global sales manager. He comes to Vollrath from the Taurus Group where he was commercial director for Europe. Romero has extensive knowledge of retail product distribution and product development globally and will lead the sales teams in Europe, Africa, the Middle East, Mexico, Latin America, the Caribbean and Asia.
Also joining the Vollrath International leadership team is David Centelles who has been appointed as international marketing manager. Centelles joined Vollrath four years ago as sales and marketing Director for Pujadas, and now will be responsible for all international marketing. Both Romero and Centelles are based at the Pujadas headquarters in Spain.
To learn more about Vollrath International, visit Vollrath at the NAFEM Show in Orlando from February 1-3, booth #1835, or at Ambiente at Messe Frankfurt in Germany, Hall 8.0 Stand G89 from February 3-7.
To learn more about the Vollrath International product offering, consult the new Vollrath International Catalog.
About The Vollrath Company
Founded in 1874 and based in Sheboygan, Wisconsin, The Vollrath Company is a privately held, family-owned and, today, a six- and seventh-generation woman-owned company. It has 10 factories spread across the United States, Europe and China that manufacture products to exacting quality standards globally, backed by outstanding customer service. The company focuses on quality design, engineering and manufacturing across its business divisions for foodservice and custom and specialty products. For more information, visit vollrathcompany.com.
About Vollrath Foodservice
Vollrath Foodservice is a global leader in foodservice equipment and supplies that offers an expansive portfolio of award-winning, premium-quality commercial foodservice equipment including serving systems and components, countertop equipment and smallwares. Primarily produced and assembled in the United States, Vollrath’s products are manufactured to exacting quality standards globally, backed by outstanding customer service and extensive educational resources. For more details, visit vollrathfoodservice.com.
About Vollrath Pujadas
Based in Santa Coloma de Farners in Spain and founded in 1921, Vollrath Pujadas develops and manufactures professional cookware and equipment for the European and global catering market. Its products are designed around energy efficiency, durability and control of food wastage in order to help customers increase profitability. Constant quality control and reliable service are the basis of Vollrath Pujadas’ guarantee. Find more information at pujadas.es.
