RTX Traveler Magazine’s Redesign is Simply Stunning
RTX Traveler, Resort Travel & Xchange’s quarterly magazine publication, continues to evolve with an alluring new design to inspire adventurous dreams with the latest in timeshare destination exclusives. The refreshed design is available for members to explore in the latest issue, “Gulf Shores & Orange Beach”.
Each issue of RTX Traveler features breathtaking destinations for RTX members to visualize all of their getaway privileges. Throughout the publication, readers can find valuable updates about their membership, reminders for deadlines and reservation windows, and various perks associated with the different levels of membership.
RTX Traveler’s new design primarily focuses on a classically modern front cover and contemporary layouts to continue to grow, evolve, and improve. The previous cover included a QR code which has now been replaced by ways to stay connected, including Facebook, Instagram, and Twitter. The cover’s featured content can now be found under the issue title’s new whimsical font, sharing teasers for the subjects readers can find throughout the publication.
The Resort Travel & Xchange Communications team removed the “5 AMAZING exchanges” title previously placed on the front cover to showcase the stunning original photography for the spotlighted destination. Originally readers could navigate to the hottest destinations available for RTX members right after the contents page. The magazine still contains the top 5 picks for the issue’s dream destination deeper into the magazine, and now includes a section for Top Travel Tips. The refreshed version now includes a letter from the editor, Sara Little, written in a friendly communal tone that makes members feel welcomed and excited to experience the opportunities RTX can offer.
The most eye-catching enhancement to the magazine’s layouts introduces two-page spreads of illuminating photography with brief descriptions of the location. RTX Traveler’s captivating photography tells a story to guide members’ imagination into discovery.
RTX Traveler promotes the RTX brand and supports the sales and marketing message for potential members. The affiliated sales centers use the magazine as the primary tool for promoting RTX when seeing affiliated vacation club memberships. Each issue includes pages that specifically highlight Resort Travel & Xchange’s different levels of memberships and its benefits.
About RTX
Resort Travel & Xchange (RTX) is a timeshare and vacation ownership exchange company based in Asheville, N.C. RTX works with a number of resorts and developers throughout the world to provide the best exchange options possible to its members. In addition to exchange services, RTX offers numerous travel benefits to members, such as reservation protection, rebates, travel discounts and more. RTX also has a robust selection of partner solutions for resorts, management companies, and HOAs, including member servicing, marketing, communications and more. RTX has approximately 80,000 members. For more information visit www.rtx.travel.
