The first results are in from Resort Trades’ 2019 Reader Interest Survey and show a strong response from senior-level executives. More than 47 percent of the respondents listed their corporate positions as CEO, president, or vice president. Resort Trades is sent to all corporate offices of vacation ownership development and management companies, and directly to more than 1600 resorts.
“We’d like to take the occasion to thank all the respondents,” said Publisher Sharon Wilson. “Nobody has much time these days, so we are truly gratified that they took the time and interest to help us serve the industry better.”
The survey was produced and deployed professionally by CustomerCount®, an enterprise feedback system developed by Mobius Vendor Partners. Believing this to be the most widely distributed industry survey of its kind, the response was revealing. The strongest interest was in new products and services, property management, and HOA matters. Almost every reader expressed an interest in receiving timely information about new developments, as well as learning about their peers in the business. This reveals the timeshare/vacation ownership development and management business is stronger than ever.
Not unsurprisingly, the majority of respondents declared themselves to be selective readers who thumb through the entire print and online editions looking for articles of interest. While a number of replies shared comments such as “Resort Trades offers lots of information”, “I share it with my General Managers”, and “we pass it around our office for all staff to read”; one comment sparked the team’s interest in particular. They commented on the need for financial sales data and deeper analyses: “Consider adding research data, trend data….”
Another commented that while Resort Trades was “ad-heavy,” the ads had “occasional application to my needs.” The team at The Trades makes no apology for selling advertising which enables us to mail thousands of copies of our print magazine each month, as well as to support our digital properties – Resort Trades Weekly and Resort Trades.com – all completely free of charge to the reader. The gratifying results of the survey clearly demonstrate Resort Trades’ wide appeal and value to our readers.
If you have not yet responded to the survey or somehow missed receiving it, please email Sharon@TheTrades.com. We need everyone’s input to produce the industry’s only independent news publication.
About Resort Trades
Three Resort Trades properties – Resort Trades magazine, ResortTrades.com, and Resort Trades Weekly –provide an enormous volume of original content and advertising designed to assist professionals in the resort/vacation industry to operate more efficiently, increase revenues, and make better-informed buying decisions.