RCI, the worldwide leader in vacation exchange, and CustomerCount®, an enterprise customer feedback solution for the vacation hospitality industry, recently announced the launch of TravelVUE, a multifaceted social-analytics and support system that monitors brand sentiment, gathers real-time brand conversations and provides insight for social media and marketing teams. Through aggregated reports, TravelVUE can help travel professionals make critical decisions related to the performance of digital and social advertising, audience engagement with content, reputation management and the delivery of social customer service.
“Using our expertise as social marketers, and our state-of-the-art social media command centers across the globe, we are evolving our services to better cater to the needs of the vacation ownership industry,” says Phil Brojan, senior vice president of global marketing, RCI. “TravelVUE not only provides powerful social monitoring, but also provides the means to measure the effectiveness of a brand’s entire social media presence. Marrying this information with CustomerCount’s customer feedback platform is a natural fit for the hospitality industry. It creates a solution that can be used to glean important insights that can help dramatically reshape customer strategy.”
Built on the success of RCI’s award-winning Timeshare Online Listening Center® (TOLC), the new service monitors both the individual resorts and overall brand. By leveraging key data from social media listening technology, TravelVUE can gather information in real time and compile data into reports that portray essential key performance indicators as well as ratings and reviews in a meaningful and actionable manner. These frequent reports are designed to help capture how trending items impact the brand, and in turn, influence the direction of the resort’s social strategy.
Brojan continued, “Our goal is to help empower the vacation industry with useful data and insights that help brands grow. Their success is our success. ”
“The hospitality industry in general, and specifically RCI, was an early adopter in using customer feedback to impact the overall guest experience,” said Robert A. Kobek, RRP, president of CustomerCount. “Combining our online survey and feedback management system with TravelVUE now offers our clients a one-stop shop for measuring and monitoring the experiences of their guests. Partnering with RCI on this initiative opens up a new avenue for our clients to gain a complete view of their digital marketing initiatives, customer attitudes and brand perception.”
With a tiered pricing model from one resort to several, those interested can sign up for the program that fits their business needs based on their budget and the number of locations they want to include. Services include social media monitoring of brand mentions across a variety of platforms, reporting on a brand’s social footprint at the specific resort level, robust social channel recaps, as well as managed services and dedicated analysts to help find and resolve issues.
For more information, please visit RCI.com.
RCI is the worldwide leader in vacation exchange with over 4,300 affiliated resorts in 110 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience. Today, through the RCI Weeks® program, the week-for-week exchange system, and the RCI Points® program, the industry’s first global points-based exchange system, RCI provides flexible vacation options to its 3.8 million RCI subscribing members each year. RCI’s luxury exchange program, The Registry Collection® program, is the world’s largest program of its kind with approximately 200 affiliated properties either accessible for exchange or under development on six continents. RCI is part of Wyndham Destination Network and the Wyndham Worldwide family of brands (NYSE: WYN). For additional information visit our media center or rciaffiliates.com. RCI also can be found on Facebook, YouTube and Twitter.
CustomerCount is a feature-rich, cloud based survey solution providing intuitive real-time reporting, fast turnaround on requested updates, and detailed and dynamic data gathering capabilities to support process improvement efforts, build customer loyalty and improve your bottom line. Developed and managed by Mobius Vendor Partners, CustomerCount was initially designed for the timeshare and contact center industries and is now used by organizations across numerous different vertical markets and industries. For more information, visit www.customercount.com or call 317-816-6000. Follow them on their blog, on Twitter @CustomerCount or facebook.com/CustomerCount