Tom MacTavish and Illene Youngblood
Management & OperationsNews

Future is Bright for True Incentive

True Incentive, a Florida-based company that provides direct marketing solutions with marketing and sales incentives, reports that TruePerk, a sophisticated electronic incentive distribution system, is extremely popular, despite the pandemic.

The system supports customer self-service and client managed distribution as well as eliminates the need for face to face interaction. With TruePerk, travel incentives are no longer confined to conventional paper distribution, but are digitally distributed immediately. In addition, by eliminating the restrictions of conventional paper certificates, TruePerk is a much greener alternative.

Virtually any online call to action can be incentivized easily with TruePerk via an API. Call centers and face-to-face marketers including OPC, trade, and event staff, can offer incentives from any smartphone, tablet, or computer. Marketers love the streamlined logistics of virtual inventory, and consumers enjoy easy access and delivery of their gifts via email or SMS.

According to Tom MacTavish, National Sales Account Executive, “During the past few years, we’ve seen exponential growth in digital sales overall. As opposed to hard copy travel incentive certificates which are at the mercy of the mail system, TruePerk incentives have all the benefits that today’s marketers appreciate. They don’t get lost; inventory is always available, so you don’t run out and virtual inventory is only billed when distributed—so the cash flow advantages are extremely appealing.”

Ilene Youngblood, also a National Account Executive concurs that cash flow is a major “perk” with TruePerk. “Our clients can test different products without fear of financial loss because they don’t have to order a bunch of certificates to AB test to determine levels of success. There is no limit to comparing one product vs. another to see which has the greater ROI.”

True Incentive reports that during the past year, land packages such as The Great American Road Trip have proved highly successful. Now that travel is making a comeback, the company is seeing an increase in cruise products, indicating that travelers are looking forward to ocean voyages once again. With TruePerk, travelers can register their electronic certificates now to use later. Exotic travel certificates to Cabo, Cancun, Costa Rica, and Hawaii are also in great demand.

The TruePerk platform can be used for lead generation and a call to action tool generating inbound calls, owner referrals, member loyalty, and upgrades. They also work as an OPC engagement tool as well as directly through a consumer’s direct online click.

About True Incentive

True Incentive offers a combination of tried and true options as well as new and innovative choices that are designed to impact a company’s marketing and sales objectives. Land vacations, airfare, and cruises are continually updated to reflect the market demand.

About True Incentive’s TruePerk

TruePerk is a SaaS model with state-of-the-art reporting capabilities, security parameters, and products that make it easy and cost-efficient for marketers to drive consumer behavior. Consumers benefit from effortless access to an abundance of products ranging from cruises, vacation packages, hotel stays, gift cards, resort vacations. Marketers benefit from proven products that are delivered electronically, with data captured, usage tracked, and results reported in real-time. TruePerk may also be white-labeled for transparency to be distributed directly from the TruePerk platform itself. To learn more about True Incentive, visit Follow us on Twitter @TrueIncentive or on LinkedIn.

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