Dramatic Timeshare Growth Increases Demand for Resort Suppliers

Resort Trades Remains Exclusive Advertising Channel for Market

More people are traveling today than ever before, according to American Express. This has driven significant growth in the timeshare industry. Fall 2025 is anticipated to become a record-breaking season for vendors and suppliers serving the resort development market.

Business Research Insights notes that leading brands like Wyndham, Marriott Vacations Worldwide, Hilton Grand Vacations, Hyatt, Diamond Resorts (U.K.), Bluegreen Vacations, and Disney Vacation Club are adding more resorts and services to attract buyers. With social media and advanced technology attracting more millennials, there’s never been a better time for hospitality suppliers to compete for attention and benefit from the booming market.

With U.S. timeshare occupancy at 80% in 2024, rental revenues surpassing $3.2 billion, and sales volume totaling $10.5 billion, the industry is exhibiting robust growth. The 2025 ARDA edition of The State of the Vacation Timeshare Industry: United States Study, highlights increased developer activity, management company consolidations, and owners returning in record numbers. For vendors, this signifies that industry decision-makers are actively pursuing scalable, innovative, and cost-efficient solutions to address rising demand and elevate the guest experience.

“This is not the time to hesitate,” says Resort Trades Publisher Sharon Scott Wilson, RRP. “The data clearly indicates that we’re experiencing a new phase of industry growth. Smart suppliers seeking to increase revenue this fall need to act fast, become visible, and align with top industry priorities.”

Resort Trades is the timeshare industry’s only advertising vehicle, reaching thousands of U.S. timeshare properties, management companies, resort professionals and developers through its monthly print and digital magazine and weekly e-newsletter, connecting vendors with buyers.

Key Takeaways for Resort Industry Vendors:

• Increasing Demand: As older resorts are retired and new developments move into construction and sales, demand for suppliers – spanning technology, FF&E, insurance and operations—is in high demand.
• Buyer Consolidation: More than 89% of surveyed resorts belong to large networks, making it essential to position offerings for multi-property efficiency and procurement value.
• Customer Experience: Today’s owners and renters expect seamless, high-quality, and technology-enabled vacation experiences. Vendors offering products or services–such as smart thermostats, check-in kiosks, luxury amenities—are in high demand.
• Inflation and Insurance Pressure: Maintenance fees rose 17.5% in 2024. Vendors who can offer cost-saving, sustainability-oriented solutions will excel.
• Rental Is a Funnel: Accelerating rental occupancy is creating unique opportunities to introduce new products to trial customers and front-line resort teams.
• Bullseye Marketing for Fast Impact: Advertising in Resort Trades—the only nationwide monthly B2B magazine for timeshare professionals—puts your message directly in front of resort executives, developers, and management companies making real-time purchasing decisions.

Perfect Timing for Advertising Action

Through its ads, videos, and story content, Resort Trades connects advertisers with powerful industry channels to directly reach buyers as they finalize budgets and procurement decisions for 2026. Fall issues are ideal for supplier exposure as new buyer demographics and increased capital flow will drive purchasing decisions.

“This is a golden opportunity for vendors to reach resort decision makers,” says Marla Carroll, Director of Advertising & Sales. “Our readers – from technology and interior design to maintenance and guest services – are actively buying now.”

To advertise your brand, schedule a feature, or receive the latest media kit:

Advertising & Subscription Contact:
Marla Carroll
Sales Manager
Resort Trades Media Group
931-484-8819
LinkedIn

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