Diamond Resorts: At A Glance
• Global headquarters in Las Vegas and Orlando, Fla.
• About 8,500 team members
• Network of several hundred resorts around the globe
• More than 500,000 owners and members
• Held more than 3,000 Events of a Lifetime in 2018
• 19 Diamond Celebrity ambassadors
• DiamondResorts.com
• @DiamondResorts on Twitter, Instagram and Facebook
Who’s Running the Show
Chief Executive Officer Michael Flaskey has more than 25 years of executive leadership experience in public and privately-held companies, with a key focus on growth-oriented companies within the real estate and vacation ownership industry. Throughout his tenure at Diamond Resorts, the company has achieved unprecedented growth both organically and through strategic acquisition integration. Mike has shifted the traditional timeshare marketing and sales model to an innovative, hospitality-infused process that includes a high-touch upstream engagement stance, thus providing owners and guests with a service-first approach. He has also put a focus on growing Diamond’s leading experiential vacation model, revolutionizing the vacation ownership industry as a whole. Mike has overseen, developed and delivered strategic partnerships and relationships with numerous prominent sporting and entertainment professionals that resulted in the creation and growth of our innovative Events of a Lifetime® franchise, the Diamond concert series and, most notably, the Diamond Resorts Tournament of Champions™.
Diamond Resorts Creates Events of a Lifetime for Members
Diamond Resorts offers destinations, events and experiences to help members make a habit of breaking from the routine. From unforgettable getaways to exclusive concert series to VIP receptions and dinners, members turn to Diamond to recharge, reconnect and remind each other what matters most. Our focus on quality resorts, customer service and flexibility means members can return to a favorite resort, book a cruise to explore new countries or attend a once-in-a-lifetime event with the same level of confidence and anticipation. With access to a world of entertainment and activities, a Diamond membership ensures that people are always looking forward to vacation.
How we differ from other timeshare companies. Our Events of a Lifetime experiential vacation platform is unmatched in the industry. No other companies are doing it with the success we have had over the past several years. In 2018, we held more than 3,000 of these events, including VIP chef experiences, meet and greets with sports stars or private concerts with big-name musicians such as Cole Swindell and Lauren Alaina. Through the platform, our members have access to a world of entertainment and activities that are handpicked just for them and planned perfectly to turn any getaway into an unforgettable escape.
Our events, coupled with our exclusive Member Escorted Journeys and Club Adventures, set Diamond apart in the industry and make for the ultimate vacation package. Our members have no shortage of vacation options, whether they want to relax in the comfort of their favorite home away from home, cruise to another country or explore somewhere new.
Having a strong company culture is a major key to success, so we’ve put a focus on not only ensuring our team members are passionate and dedicated about our company mission, but building an environment that allows them to thrive. In doing that, we’ve created a culture where being part of Diamond Resorts feels more like being part of an awesome family.
Team member benefits. Outside of our culture, each department holds various contests and programs throughout the year to keep teams motivated. Each year, we also hold an annual company-wide awards event for our top performers. Those we qualify and are invited, receive a once-in-a-lifetime vacation experience – on us. The million-dollar event is a way for us to say “thank you” for all their hard work and to motivate them to continue going above and beyond next year.
One of the best benefits team members receive is access to discounted stays at our Diamond Resorts managed properties around the world. We’re a vacation company and we always encourage team members to ensure they’re taking their well-deserved time off.
Philanthropic efforts. We also place a focus on taking care of our communities. Giving back is a key tenet of our brand. As a company, there are several missions we take part in, including hosting events for local Boys and Girls Clubs, holding food drives and collecting toys for children during the holidays. Many of our resorts and regional offices also partner with their local charities to ensure we’re taking care of the communities we call home. We also make philanthropy a key piece of our professional golf tournament, the Diamond Resorts Tournament of Champions. Since 2013, live and silent auctions held during the tournament have helped raise more than $3.5 million for charity. We have no doubt that number will continue to grow with the tournament.
Looking ahead to 2019. Our focus for 2019 will be building on our innovative experiential vacation program and developing new marketing techniques to continue expanding our owner base. We launched our Events of a Lifetime platform several years ago and have seen incredible success while consistently making adjustments to meet the desires of our members, owners and guests. Our goal is to take the platform to new levels using innovative techniques and strategic partnerships with celebrity ambassadors while continuing to find ways to improve vacation experiences.
Come join us! We have a passionate and driven team, and are always searching for ways to expand on our best-in-class workplace by recruiting top talent. Our dedicated recruiters hold job fairs throughout the year and we often invite candidates to experience some of our unique experiential platforms before they commit to joining our team. Those interested in learning more about our company and what it’s like to be part of the Diamond family can follow @DiamondCareers on Twitter. You can also sneak a peek at some behind-the-scenes team member action by searching #LifeAtDiamond.
