Trinity Resort Services Taps GBG & Associates as MarComm Agency
Southern California-based GBG and Associates, Inc. with a client portfolio in industries that include vacation ownership, resorts, cannabis, professional services,
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Marketing
Counting On Our Toes
When it comes to homespun customer research in the membership resort industry, there’s good news…and bad news. The good news
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Hiking with Einstein: Key Driver Analysis of Personal Growth Experiences in Outdoor Recreation
History accords a love of Nature to Albert Einstein that throughout his life would be manifest in body, mind, and
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Premium Perception Disconnect— Cheer Up, Sparky, There’s a Pill for That
In this first of a two-article series, we introduce the concept of “right-sizing” marketing premiums to match a stipulated show
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Dorothy Leaves Kansas: A New Approach to Marketing in the Membership Resort Industry
This article’s title is suitable in that what is covered in the following paragraphs—Impulse Propensity Marketing—is as much a departure
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Premium Perception Disconnect Part 2: Wrestling with Squirrels
Twenty-five years ago, the marketing vice-president for a successful membership resort entertained an earnestly pitched suggestion from his brand-new marketing
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Three Key Steps to Find the Right Employees Online
With 11 million job openings across the U.S., an additional average of about 4 million people quitting their job each
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Vacation Innovations Selected as Exclusive Travel Benefits Provider for Exchange Company
Vacation Innovations (“VI” or the “Company”), a leading provider of travel-related products, software, and services, today announced it has been
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Envie Holdings, LLC Appoints Malcolm McMullen as Chief Financial Officer
Envie Holdings, the parent company of Seychelle Media, LLC; VacationVIP, LLC; TechEnvie, LLC; and VacationEnvie, LLC; has appointed Malcolm McMullen as its Chief Financial
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True Incentive Offers “Every Day Savings” Rebate Certificates
Just when consumers need it the most, True Incentive, a Florida-based company that provides incentive-based direct marketing solutions, now offers
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