Southern California-based GBG and Associates, Inc. with a client portfolio in industries that include vacation ownership, resorts, cannabis, professional services,…
When it comes to homespun customer research in the membership resort industry, there’s good news…and bad news. The good news…
History accords a love of Nature to Albert Einstein that throughout his life would be manifest in body, mind, and…
In this first of a two-article series, we introduce the concept of “right-sizing” marketing premiums to match a stipulated show…
This article’s title is suitable in that what is covered in the following paragraphs—Impulse Propensity Marketing—is as much a departure…
Twenty-five years ago, the marketing vice-president for a successful membership resort entertained an earnestly pitched suggestion from his brand-new marketing…
With 11 million job openings across the U.S., an additional average of about 4 million people quitting their job each…
Vacation Innovations (“VI” or the “Company”), a leading provider of travel-related products, software, and services, today announced it has been…
Envie Holdings, the parent company of Seychelle Media, LLC; VacationVIP, LLC; TechEnvie, LLC; and VacationEnvie, LLC; has appointed Malcolm McMullen as its Chief Financial…
Just when consumers need it the most, True Incentive, a Florida-based company that provides incentive-based direct marketing solutions, now offers…