When it comes to homespun customer research in the membership resort industry, there’s good news…and bad news. The good news…
History accords a love of Nature to Albert Einstein that throughout his life would be manifest in body, mind, and…
In this first of a two-article series, we introduce the concept of “right-sizing” marketing premiums to match a stipulated show…
This article’s title is suitable in that what is covered in the following paragraphs—Impulse Propensity Marketing—is as much a departure…
Twenty-five years ago, the marketing vice-president for a successful membership resort entertained an earnestly pitched suggestion from his brand-new marketing…
With 11 million job openings across the U.S., an additional average of about 4 million people quitting their job each…
Vacation Innovations (“VI” or the “Company”), a leading provider of travel-related products, software, and services, today announced it has been…
Envie Holdings, the parent company of Seychelle Media, LLC; VacationVIP, LLC; TechEnvie, LLC; and VacationEnvie, LLC; has appointed Malcolm McMullen as its Chief Financial…
Just when consumers need it the most, True Incentive, a Florida-based company that provides incentive-based direct marketing solutions, now offers…
Companies spent about 10% of revenue on their marketing budgets in 2019, according to Deloitte’s CMO survey. Considering that most…