Marketing

Lennon Communications Celebrates 40 Years

Secrets to Longevity: Adaptability, Innovation, and Perseverance Lennon Communications Group, a full-service communications firm specializing in strategic public relations, brand…

6 months ago

Vacatia Partners with iLX Studios to Transform Sales & Marketing Training and Learning Experiences

iLX Studios, a leading innovator in customized learning solutions and training services, announced today their partnership with Vacatia, a leading…

7 months ago

Your Guests Don’t Care About Buzzwords

Marketing Fundamentals That Impact Guest Experience We’re drowning in buzzwords, stitched together like Frankenspeak™ masterpieces, just familiar words repackaged for…

8 months ago

Retired Sales Trainer and College Professor Reveals Secret To Successful Sales

After I graduated from college with a BA in Speech/Theater, and a Master’s Degree in Speech Communication, my life proceeded…

9 months ago

Welcome to Hospitality Innovation In Action: Putting Excellence in Motion

Welcome to the first "Hospitality Innovation In Action" column, a new recurring series dedicated to exploring innovations making real differences…

9 months ago

Industry Icon Georgi Bohrod Gordon Retires

As of January 1, 2025, Georgi Bohrod Gordon officially retired from a lengthy and successful career in strategic communications. We…

9 months ago

Become Referable: The Ultimate Strategy for Sustainable Success

In today’s highly competitive marketplace, standing out isn’t just about having a flashy ad campaign or a trendy social media…

1 year ago

Actionable Strategies for Marketing Independence

Marketing dependency is a dangerous gamble, especially for resorts that thrive on consistent customer engagement and bookings. Avoiding a single…

1 year ago

The U.S. Vacation Ownership Industry: Commoditization, Sustainable Competitive Advantage & Brand Differentiation

1.Industry Consolidation: A Decade of Transformation The timeshare and vacation ownership industry in the United States has undergone significant consolidation…

1 year ago

Making Artificial Intelligence Chatbots Pay Off

Abstract: Artificial intelligence is infiltrating business operations. ChatGPT and similar programs can improve the efficiency of everything from customer service…

1 year ago