Featured Articles

Actionable Strategies for Marketing IndependenceActionable Strategies for Marketing Independence

Actionable Strategies for Marketing Independence

Marketing dependency is a dangerous gamble, especially for resorts that thrive on consistent customer engagement and bookings. Avoiding a single…

6 months ago
Natural Disasters and Their Impacts on Resorts: Strategic and Accounting ConsiderationsNatural Disasters and Their Impacts on Resorts: Strategic and Accounting Considerations

Natural Disasters and Their Impacts on Resorts: Strategic and Accounting Considerations

In the vast and intricate tapestry of Earth's dynamic ecosystems, natural disasters emerge as awe-inspiring yet devastating phenomena that have…

7 months ago
Social Media Marketing for Timeshare Resales and Rentals: Is it Worth Your Bandwidth?Social Media Marketing for Timeshare Resales and Rentals: Is it Worth Your Bandwidth?

Social Media Marketing for Timeshare Resales and Rentals: Is it Worth Your Bandwidth?

In the digital age, social media marketing (SMM) is an important part of any marketer’s toolbox. Companies can use social…

7 months ago
The U.S. Vacation Ownership Industry: Commoditization, Sustainable Competitive Advantage & Brand DifferentiationThe U.S. Vacation Ownership Industry: Commoditization, Sustainable Competitive Advantage & Brand Differentiation

The U.S. Vacation Ownership Industry: Commoditization, Sustainable Competitive Advantage & Brand Differentiation

1.Industry Consolidation: A Decade of Transformation The timeshare and vacation ownership industry in the United States has undergone significant consolidation…

7 months ago
Making Artificial Intelligence Chatbots Pay OffMaking Artificial Intelligence Chatbots Pay Off

Making Artificial Intelligence Chatbots Pay Off

Abstract: Artificial intelligence is infiltrating business operations. ChatGPT and similar programs can improve the efficiency of everything from customer service…

7 months ago
Global Timeshare Industry Celebrates Continued GrowthGlobal Timeshare Industry Celebrates Continued Growth

Global Timeshare Industry Celebrates Continued Growth

An Introduction to South Africa’s Resilient Timeshare Industry With leisure travel on the rise globally since the pandemic, the vacation…

7 months ago
Meet Kelly, August’s Send Me on Vacation SurvivorMeet Kelly, August’s Send Me on Vacation Survivor

Meet Kelly, August’s Send Me on Vacation Survivor

Our family has been through a lot in the past 10 years. I have two boys, a 14- and 16-year-old…

7 months ago
How to Attract and Retain the Best EmployeesHow to Attract and Retain the Best Employees

How to Attract and Retain the Best Employees

Abstract: “Pay for performance” bonus plans can help any business attract and retain high achieving employees. A well-designed program creates…

7 months ago
GNEX CRTA Annual Conference Scheduled for Ottawa, CAGNEX CRTA Annual Conference Scheduled for Ottawa, CA

GNEX CRTA Annual Conference Scheduled for Ottawa, CA

CRTA (Canadian Resort and Travel Association) is an industry association dedicated to furthering the ownership-based vacation and resort development industry,…

8 months ago
Crying at a Denny’s—The Personal Importance of TimeshareCrying at a Denny’s—The Personal Importance of Timeshare

Crying at a Denny’s—The Personal Importance of Timeshare

The Personal Importance of Timeshare When ARDA, the association representing the timeshare industry, held its annual convention this spring, everyone…

8 months ago