Brand Tango, an award-winning branding, design and digital incubation agency, was named Best in Show in the local Ft. Lauderdale, Fla., competition of the American Advertising Awards, which were presented March 2. In addition, the South Florida firm took home three Gold and two Silver awards for work now eligible for recognition at the upcoming 4th district (Florida and the Caribbean) competition. A win there would position Brand Tango for national honors, which would be the fifth time the firm has been recognized on the national stage. The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest competition, attracting over 40,000 entries every year. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
The Best in Show award recognized a sales kit produced for Grupo Questro’s Ritz-Carlton Reserve Residences. This ultra-high-end project is located in the Pacific coast enclave of Puerto Los Cabos, Mexico, and residents, who hail from around the world and include Hollywood A-listers, have exclusive access to a world-class marina accommodating yachts up to 400 feet, private beach clubs, Jack Nicklaus and Greg Norman signature golf courses, a private sculpture garden and a 12-acre cactus botanical park. Printed on watercolor paper, the luxuriously tactile pieces were carefully curated to evoke the heightened lifestyle these homeowners enjoy. The materials also won Gold in the Sales Kit or Product Information Sheets category, and Gold in both Sales & Marketing Brochure – Single Unit and Elements of Advertising – Copywriting categories.
Winning Silver Addys were the DAE Business Solutions Campaign in the Cross Platform, Integrated Advertising Campaigns B-to-B Campaign-National category and UVC’s Life Unlimited Magazine for Unlimited Vacation Club by AMResorts in the Print Advertising – Magazine Self-Promotion – Single Unit category.
“After winning Best of Digital at last year’s Addy awards, we’re extremely excited to take home Best in Show for a printed project this year,” says James Kluetz, Brand Tango’s president and chief creative officer. “Although we have become leaders in digital expression, the awards demonstrate Brand Tango’s ability to help our clients achieve success across multiple channels and media.”
In addition to the American Advertising Awards, Brand Tango is a finalist for 10 ARDY awards from the American Resort Development Association, which will be presented on March 29 at their annual convention in New Orleans. The Brand Tango creative team is a finalist for an ARDY in the Graphic Design Professional or Team category. Also up for top honors is work for Brand Tango clients VIA Destination Club, Grupo Questro’s Ritz-Carlton Reserve Residences, Sunset World, Unlimited Vacation Club by AMResorts, DAE, and Magic Development, along with Brand Tango’s own website.
Brand Tango is the place where ideas, technology and brand expression are thoughtfully blended and served up daily. Brand Tango’s client list spans a wide range of industries including hospitality, vacation ownership, food and beverage, consumer products, financial services, and health care. Relying on their decades of combined expertise, the agency’s principals and staff help clients find solutions that deliver measurable results. Visit brandtango.com to learn more.