Boyne Resorts Chooses Inntopia to Drive Sales and Increase Revenue Per Booking

Boyne Resorts, the Michigan-based ski and summer resort group, has announced a partnership with Inntopia that will enable them to offer their many lodging and activity options in a single, easy-to-use interface on their resorts’ websites.

Boyne has been using Inntopia’s Marketing Cloud since 2008, and began installing the Inntopia Commerce platform last fall to sell lift tickets online, taking advantage of Inntopia’s best-in-class API interface with RTP, a common point-of-sale system in the ski industry.

This summer, Boyne Resorts will go live with an expanded Inntopia Commerce installation, cross-selling lodging (by interfacing with the SMS|Host property management system from Springer-Miller Systems) and a variety of summer activities.

“The primary selling point for us was the prospect of a more streamlined, more enjoyable shopping experience for guests using our resorts’ websites, which I expect to lead to a significant increase in the percentage of bookings happening online, as well as in the dollar spend per booking,” said Boyne Resorts CMO Ian Arthur.

Inntopia Commerce installations have a solid track record of increasing online lodging sales as a percentage of total bookings, in some cases by as much as 40 percentage points. In addition, the ease of adding activities and services to a lodging reservation within a single, easy-to-use shopping cart has been shown to significantly improve the average total dollar amount per booking.

“Boyne is one of the best out there in terms of resort ownership and management,” said Inntopia CEO Trevor Crist. “We’re looking forward to having a positive impact on their online business across their broad portfolio of resorts and activities.”

About Boyne Resorts
Since 1947, Boyne Resorts has been steadily carving a niche in the sports and leisure world. Today, Boyne Resorts is the largest privately-owned ski and golf corporation in the country. Their portfolio currently includes Michigan’s two premier mountain and golf resorts, Boyne Highlands and Boyne Mountain; the Inn at Bay Harbor in Michigan; Big Sky Resort in Montana–founded by the late Chet Huntley in 1970; Brighton Ski Resort in Big Cottonwood Canyon near Salt Lake City, Utah; The Summit at Snoqualmie in Washington; Loon Mountain in New Hampshire; Sugarloaf and Sunday River resorts in Maine; Cypress Mountain near Vancouver, British Columbia–official freestyle skiing and snowboard venue for the 2010 Olympic Winter Games; Gatlinburg Sky Lift near the Great Smokey Mountains National Park in Gatlinburg, Tennessee.

About Inntopia
Headquartered in Stowe, Vermont, Inntopia provides the leading suite of marketing, commerce, and business intelligence solutions in the destination travel industry. Inntopia’s software and services help decrease costs, increase revenue, and facilitate better decision making for any business selling lodging, golf, skiing, spa, and other destination activities. An evolving platform based on over 15 years of industry partnerships and measurable results, Inntopia serves more than 80 major ski and golf resorts, including Vail Resorts, Aspen-Intrawest, Camelback, Thredbo (Australia), Aspen Snowmass, Treetops Resort, and World Golf Village.