Marriott Vacations Worldwide Names New CEO and President & COO

Marriott Vacations Worldwide (NYSE: VAC), a major player in the global vacation ownership sector, today announced key leadership changes that underscore a renewed focus on performance, customer experience and operational execution.

The company’s Board of Directors has appointed Matt Avril as Chief Executive Officer, moving him from his interim role into the top executive position. Industry veteran Mike Flaskey will join MVW as President and Chief Operating Officer, bringing more than 25 years of hospitality and vacation ownership leadership to the role.

“Matt has brought a focused operational lens and clear sense of urgency to the business this past year,” said Bill Shaw, chairman of the Board. “His leadership, combined with Mike’s deep experience growing travel-centric businesses, sets a strong foundation for the company’s next chapter.”

New Leaders, Strategic Priorities

• Matt Avril, Chief Executive Officer. Avril became interim President and CEO in November 2025 after joining the Board in March 2025. He has more than three decades of executive leadership in hospitality and vacation ownership. In his new role, he will guide Marriott Vacations Worldwide’s strategic planning, performance optimization and culture-building efforts.
• Mike Flaskey, President & Chief Operating Officer. Flaskey will oversee all brand, commercial and operational functions, driving seamless execution across Marriott Vacations Worldwide’s portfolio. His background includes senior leadership at Starwood Vacation Ownership and a transformational tenure as CEO of Diamond Resorts International. Most recently, he served as CEO of Hornblower Group.

In his LinkedIn announcement, Flaskey said he’s “honored and humbled” by the appointment and is committed to leading with a strong cultural conscience focused on exceptional experiences, innovation and long-term owner value.

Related: The Five Cs of Leadership Demonstrated by Timeshare Trailblazers

Industry Impact

The leadership changes come at a pivotal time for Marriott Vacations Worldwide as the company continues to refine its go-to-market strategy and reinforce alignment across its brands, which include Ritz-Carlton, St. Regis, Marriott, Westin, Sheraton and, through partnerships, the Hyatt Vacation Club brand.

For the broader vacation ownership and resort industry, these appointments signal a renewed emphasis on operational rigor, culture, and enhanced lifetime value for owners — key drivers as companies navigate evolving market expectations.