Club Las Calas announced today the launch of a digital marketing campaign aimed at increasing holiday rentals and timeshare owner sales by targeting and engaging the younger, family holiday market.
With a visually impressive content focus and inclusion of social media channels, the resort’s upgraded, mobile-friendly, search engine optimised website will be the foundation of all planned digital marketing activity.
In addition to the website, Club Las Calas will be active on all key social media platforms including Twitter (#lascalas), Facebook, and Instagram. This will raise the resort’s profile, increase guest and owner engagement and enhance awareness of Club Las Calas as a holiday destination.
These channels, improved website and an on-going email programme will engage potential guests with interesting, informative and educational content that will develop trust and authority.
Once trust is established and regular communication made, it is believed clients/guests are far more likely to make a sales transaction (be it a rental or the purchase of a timeshare product), as, alongside the daily content, there will be continual sales messages throughout the communication sequences and contact.
The digital marketing campaign and upgraded website have been developed and implemented by Emily Collins at EVC Marketing.
Emily said: “It is time for the timeshare industry to change the way it markets its products. Many of the original techniques from the 1980s and 90s are still in play today, causing irreparable damage to the industry.
“With advances in technology and increased accessibility, new, more effective marketing methods are now available to resorts of all sizes and ages – and not just the big players like developers and exchange organisations.”
The resort currently sells fixed week timeshare and a recently launched five-year membership product aimed at the younger market. There are two sales staff on-site who will handle any enquiries in Lanzarote with Resort Solutions managing all inbound sales enquiries in the UK.
About Club Las Calas
Club Las Calas is located in Puerto del Carmen, the largest and most popular timeshare resort destination on the island of Lanzarote. The resort has been in operation for over 30 years and today offers 145 one- and two-bedroom self-catering apartments, two bars and restaurants and a wide range of leisure facilities and amenities.
The resort is now owner-controlled, represented by an elected committee and headed up by chairman Mike West.
Leading resort management company, Resort Solutions Ltd, based in Market Harborough, provides a full range of management services.
An extensive refurbishment programme is currently underway throughout the resort, which includes the replacement of the kitchens and bathrooms.
Club Las Calas has achieved TripAdvisor’s Certificate of Excellence, RCI Gold Crown status and Dial An Exchange Resort of Excellence award. It was also the first resort to achieve TATOC Resort Accreditation.