Brand Tango, an award-winning branding, design and digital incubation agency located in South Florida, has been a top award recipient in recent local (Ft. Lauderdale) and 4th district (Florida and the Caribbean) American Advertising Award competitions. Now, three entries that received Gold awards in district competition are eligible for national recognition from the American Advertising Federation. The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest competition, attracting over 40,000 entries every year in local ad club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
“We’re extremely honored that the talented Brand Tango team has been recognized once again by the American Advertising Federation, as we’re competing against the largest and most creative agencies in the nation,” says James Kluetz, president and chief creative officer. “A huge thank you goes to our clients for providing us the opportunity to create work that elevates their public profiles and delivers results.”
In the Fort Lauderdale Club’s local competition, Brand Tango took home the Best of Digital Award and the Judges Award in the Sales and Marketing category, as well as four Gold and two Silver awards. All four of the entries that won Gold awards in local competition were again recognized in district competition. Among them, a concept book developed for Sweet Hair Professional won the Charlie Award, which is presented to the entry deemed the best in the entire Sales and Marketing/Sales Promotion categories.
The three entries that won Gold at the district level of the competition and are now moving on to the national awards are:
- Sweet Hair Professional Concept Book in the Advertising Industry Self-Promotion – Brand Elements category
- Sunset World Corporate Brochure in the Product or Service Sales Promotion – Sales kit or Product Information Sheets category
- Luxury by RG Concept Book in the Advertising Industry Self-Promotion – Brand Elements category.
In addition to the American Advertising Awards, Brand Tango received seven 2016 ARDY awards from the American Resort Development Association on May 5. Taking home top honors in the Advertising, Promotion & Communications category were projects for DAE, Don Miranda, Silverleaf Resorts, Club Meliá, and Exotic and Prestige Travelers Clubs by Karisma Resorts. The agency was a finalist for five other awards.
Brand Tango is the place where ideas, technology and brand expression are thoughtfully blended and served up daily. Brand Tango’s client list spans a wide range of industries including hospitality, real estate, vacation ownership, food and beverage, consumer products, financial services, and medical. Relying on their decades of combined expertise, the agency’s principals and staff help clients find solutions that deliver measurable results. The agency recently announced a partnership with Lamark Media Group to support digital marketing execution of their award-winning branding work. Lamark Media specializes in the creation of custom solutions that generate targeted customer acquisition, improve consumer relationships, and grow brand awareness. Visit brandtango.com to learn more.