Wyndham Destinations, the world’s largest vacation ownership and exchange company, announced the appointment of Bill Schnepp to the new role of Executive Vice President of Marketing for Wyndham Vacation Clubs, overseeing the marketing and strategic initiatives for the company’s vacation ownership business.
Schnepp’s 35 years of vacation ownership and hospitality expertise includes 20 years of prior service with Wyndham, where he excelled in various senior-level positions in sales, marketing and operations. During this time, he was instrumental in driving the company’s key performance metrics and growing revenue and profitability through operational efficiencies, strategic alliances/partnerships and tuck-in acquisitions. His extensive list of accomplishments includes several prestigious awards, including multiple accolades from the American Resort Development Association.
Most recently, Schnepp served as President of CFL Partners, Inc., where he sourced capital funding and structured mergers, acquisitions, fee-based sales, marketing agreements, and similar capital-efficient transactions. Under his leadership, the company procured and closed one of the largest acquisitions of a privately-held vacation ownership company in recent years, and was also responsible for a recently announced partnership with Plantation Resort in Myrtle Beach, where Wyndham Destinations acquired certain assets and took over sales and marketing operations.
“We are so pleased to welcome Bill back to Wyndham at an important time in our evolution,” said Jeff Myers, chief sales & marketing officer, Wyndham Vacation Clubs. “Bill is a dedicated marketing leader and his extensive knowledge across all segments of the business will be extremely beneficial as he leads the way in optimizing our expansive marketing campaigns, partnerships and alliances to effectively drive revenue.”
“It feels good to be returning home. In my previous 20 years with Wyndham I can’t recall a time when the company was better positioned for growth,” said Schnepp. “Leveraging the strength of our brand and our business relationships to develop new marketing platforms, partnerships and initiatives, will be a key to continuing to grow the business and I’m looking forward to the journey.”