Valley Forge Fabrics, the largest supplier of decorative performance fabrics for the hospitality design sector, announces the launch of its Florence Broadhurst textiles collection with four distinctive patterns from one of the most influential post-war designers.
Earlier this year, Valley Forge Fabrics inked a licensing deal to become the first U.S.-based licensee distributing the new collection of textiles globally, with Signature Design Archives, owner of the Florence Broadhurst archive of over 500 patterns.
Four signature Florence Broadhurst patterns on fabric are selected for release by Valley Forge this year: Fingers, Steps, Kabuki, and Pomegranates. Each is constructed specifically for hospitality use, in durable upholstery weight or a lighter drapery weight, for use in hotel and resort interiors, and more.
To create the collection, Valley Forge remained faithful to the unconventional aesthetics that earned Florence Broadhurst her reputation as a bold designer, such as larger than typical pattern sizes and a healthy dose of strong colors.
“As charismatically fearless as she was talented, Florence Broadhurst’s design legacy is finally available as performance textiles in the USA,” says Brandi Kolanz, Director of Products and Design at Valley Forge. “We are thrilled to announce the collaboration of a selection of inspiring and timeless designs from the Florence Broadhurst collection.”
The new fabric collection includes wovens, prints, embroideries and other specialty constructions engineered for hospitality contract use.
Through the careful selection of weaving techniques, yarns, and pattern consideration, Valley Forge is able to bring the vision and splendor of Florence Broadhurst designs to the hospitality industry.
Hospitality Design and Media Contact: Shannon Francis, Brand Manager, Valley Forge Fabrics, email@example.com, 954.971.1776 ext.0154
About Valley Forge Fabrics
Valley Forge Fabrics, Inc. is an over 40-year old family owned and operated company and the world’s largest supplier of custom made and running line performance products for the hospitality industry. Valley Forge specializes in: decorative textiles for upholstery, vinyl, blackouts, drapery, and sheers, digital textile prints, fabricated bedding, custom window treatments & services, and more.
For more information on Valley Forge Fabrics, visit the website www.valleyforge.com.
About Florence Broadhurst
Born at the turn of the 20th Century in the outback of Queensland, Australia, Florence Broadhurst became a personality and talent far too great for a small town. Broadhurst’s life took on a number of incarnations; traveling Asia as a performing artist and reinventing herself as a French couturier in London before returning to Australia as an English-born socialite living in Sydney. Under her new identity and during the high demand for wallpaper, Broadhurst would create Australia’s premiere hand-printed wallpaper design studio, boasting over 500 customizable prints. At the height of her career, Broadhurst’s life ended in tragedy, falling victim to a brutal and unsolved murder. Broadhurst’s designs have inspired lines worldwide, from the runway to home décor. Read more about the life and designs of Florence Broadhurst at http://www.florencebroadhurst.com
About Signature Design Archives
SDA is a Sydney, Australia based full service global marketing consultancy that helps established brands and designers increase their equity, market, territory and category penetration through licensing. Signature Design Archives owns the Florence Broadhurst design archives and brand, bringing the collection to markets worldwide. http://www.signaturedesignarchive.com