Vacatia Inc., a leading provider of innovative consumer travel products and business solutions for timeshare resorts, today announced that it has raised $20 million in its Series B financing from a syndicate of high-net-worth individuals, venture funds, and family offices in the real estate, hospitality, and travel technology sectors. In addition, Vacatia has obtained a $60 million acquisition and development fund to rapidly grow its proven strategy of modernizing independent timeshares with industry-leading technology and service.
“We are grateful for the support from our new and existing investors as our exponential growth has demonstrated the potential of Vacatia’s hospitality-focused culture, technology solutions, and innovative revenue-generating products and services,” said Vacatia CEO Caroline Shin. “With this financing, we will continue to develop and adopt new technology solutions for both our B2C and B2B markets as well acquire existing companies where Vacatia can increase profits and enhance customer service.”
Along with the Series B Equity Round and Acquisition Fund, Vacatia announced that it has finalized agreements to acquire Liberté Management Group of Treasure Island, Florida, and serve as the management firm for Gold Point Resort of Breckenridge, Colorado. With these additions, Vacatia now manages 15 resorts with 30,000 owners across seven states.
Liberté Management Group specializes in the management and marketing of resort-style communities on Florida’s gulf coast. “After 30 years, deciding to sell was difficult, but knowing that our owners and employees will be in good hands with Vacatia’s talented team puts my mind at ease,” says Dennis DiTinno, Liberté’s CEO. “Their hospitality-focused culture, technology solutions, and innovative revenue-generating products and services are the future of the timeshare industry. I’m excited for Liberté’s resorts and our owners to be at the forefront of such innovation.”
Gold Point Resort’s two homeowners’ associations chose Vacatia Management Services for its fresh solutions for legacy resorts. “Their modern approach to rentals, membership and even housekeeping and maintenance resonated with our board members,” said Harvey LeCato, Gold Point Resort board president.
Vacatia’s consumer-focused VacatiaPLUS product provides subscribing members with exclusive access, VIP privileges, and guaranteed lowest prices at resort condominiums. Participating resorts can generate new revenues from unused inventory while introducing new consumers to timeshare’s advantages.
In connection with Series B Financing, Dustin M. Gillman, private equity and real estate executive and investor, former principal at Ranch Capital, and an employee and strategic advisor at Berkadia Commercial Mortgage, will be joining Vacatia’s Board of Directors.
“With this capital infusion, Vacatia will expand our resort management footprint and continue to develop innovative technology solutions to help timeshare resorts thrive,” Shin said. “The recent pandemic has proved once again timeshare’s appeal as a superior way to vacation, and Vacatia is helping these resorts to build lasting relationships with consumers and appeal to a younger audience.”
According to the American Resort Development Association, the U.S. timeshare industry has annual revenues of $10.5 billion and 1,582 resorts. Nearly 10 million, or 7.7% of American households, own a timeshare.
Mill Valley, California-based Vacatia is an innovative hospitality company reinventing the timeshare experience across discovery, booking, and stay. Founded in 2013, Vacatia’s consumer-facing products include resort condominium rentals, subscription-based travel products, and timeshare resales. Its B2B solutions, delivered through Vacatia Partner Services, include rental, resale, subscription membership products, and property management services. To learn more about Vacatia and Vacatia Partner Services, visit vacatia.com or vacatiapartnerservices.com.