Unlimited Vacation Club’s General Director, Jorge Herrera, Awarded for Tourism Excellence

Jorge Herrera, Unlimited Vacation Club (UVC) by AMResorts®’ Managing Director, presented the successful project titled “Unlimited Vacation Club, A New Business Model” at the Miguel Alemán XXVII Tourism Conference. Following Herrera’s lecture, he received the prestigious Miguel Alemán Valdés Award for Tourism Excellence.

Named after Mexico’s President from 1946 to 1952, the Miguel Alemán Valdés Award for Tourism Excellence was created in 1989 to recognize distinguished professionals who have significantly impacted tourism in Mexico. The Miguel Alemán Foundation was established to promote the development of tourism in the country and invites prominent influencers to speak on the projects that have advanced the industry.

With over 30 years of experience in the tourism industry, Jorge Herrera served as an advisor to the Under-Secretaries of Planning and Operations at Mexico’s Ministry of Tourism. Herrera has also held the title of General Director for properties in Mexico, Central America, and the Caribbean. In 2016, Jorge Herrera was elected President of the National Council of AMDETUR for the Mexican Resort Development Association. AMDETUR is an industry leading association devoted to the progression of Mexico’s tourism.

UVC has grown to an impressive 50,000 members since its launch in October 2010. Hererra has successfully contributed to the growth of UVC’s membership base by building partnerships over the years with the industry’s top travel partners, including I.C.E. Gallery, RCI® and Hertz® in Mexico. With the wide range of benefits that the club offers, they have been able to turn loyal AMResorts travelers into lifelong UVC members.

Jorge’s celebrated award, position as President of AMDETUR, and support from UVC is sure to lead a prominent year of success for both Herrera and the fast-growing luxury vacation club. While AMResorts plans to open over 60 years by the end of 2018 in 8 countries, UVC aims to double their membership database.

About Unlimited Vacation Club

Unlimited Vacation Club by AMResorts® is an exclusive travel club providing exclusive privileges to its members at luxurious AMResorts properties throughout Mexico, the Caribbean, Costa Rica and Panama. Through a variety of participation levels, discerning travelers can enjoy an array of benefits when they travel to any Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless® Resorts & Spas, Dreams® Resorts & Spas, Now® Resorts & Spas and Sunscape® Resorts & Spas. Our over 50,000 members can even enjoy access to exclusive partner offers. For more information, visit www.unlimitedvacationclub.com.

About AMResorts®

AMResorts® is the fastest-growing provider of sales, marketing and brand management services to six unique vacation concept resort brands with nearly 60 properties in Mexico, the Caribbean, Costa Rica and Panama set to open by the end of 2018. These brands include: Zoëtry® Wellness & Spa Resorts; Secrets® Resorts & Spas; Breathless Resorts & Spas®; Dreams® Resorts & Spas; Now® Resorts & Spas; and Sunscape® Resorts & Spas .

ResortTrades

View Comments

  • UVC contract # MC1-000499 Julie Rousseau/ Leonard Bruce Hubbard
    We signed a contract on May 18, 2023 in Cozumel. During the cooling off period, 5 days post contract signing my husband suffered an injury to his back ( X-rays to verify) hence unable to address the questions we had. When we were at the Dreams Cozumel for a wedding during this period, we had many hotel issues which were reported via email. Unfortunately they were never addressed. As a result we have concerns & this is a red flag about the hotels under the UVC.
    We are in our sixties and my husband still has to work however with his back issue this is going to be difficult. We would like to cancel our membership immediately and have the down payment of $6124 USD refunded. It is only 10 days post contract signing.

Recent Posts

Top Timeshare Companies, Top Performers

This year, Resort Trades took a closer look at the top companies represented among the…

2 days ago

Meet June’s “Send Me on Vacation” Survivor

Sponsored by Dink 4 Pink For many young women facing breast cancer, life doesn’t pause…

1 week ago

Partnerships Capable of Industry-Wide Support

RCI and ARDA have spent decades building advocacy, infrastructure and innovation for the complexities of…

1 week ago

ARDA-Hawai‘i donates $4K to support Kona Hospital Foundation efforts

ARDA-Hawai‘i, the trade organization for Hawai‘i’s timeshare industry, is committed to community health. The group…

1 week ago

Vacatia Team Members Win Three ARDA Awards

American Resort Development Association Awards Recognize Excellence in the Timeshare Industry Vacatia Inc., a leading…

2 weeks ago

ConversionIQ.ai Wins 2026 ARDA Award for AI Product

ConversionIQ.ai was named the winner of the 2026 ARDA Award for AI Product in the Advertising, Promotion…

2 weeks ago