True Incentive Acquires Discover Vacations

Gary Baron

True Incentive, a Florida-based company that provides incentive based direct marketing solutions to the Vacation Ownership, Vacation Membership, Financial, Telecommunications, and Auto industries has recently expanded its services with the acquisition of Discover Vacations (Seminole, FL).  Bringing Discover Vacations (DV) under the True Incentive (TI)  umbrella now allows the combined entities to furnish clients with full service incentive based direct marketing solutions, from generating leads and setting appointments  to delivering  high value customer incentives. 

True Incentive is known for delivering  product innovation and quality service to B2B clients. With a growing presence in online and face-to-face retail applications,  the company offers its clients a dynamic  catalog of incentive products such as land vacations, cruise vacations and airfare  designed to impact a company’s marketing and sales objectives.

According to Gary Baron, Chairman and Co-Founder of TI “The acquisition of Discover Vacations allows us to fulfill our goal of becoming a full-service direct marketing company.  After 29 years in the direct marketing business, we have diverse clients using our incentive products to generate sales prospects.  Now we are in the lead and sales prospect generation business as well. ”

Under the leadership of Aric Celeste and Bradley Jones for 14 years, DV’s success in gathering leads and booking sales appointments all over Florida is highly regarded.  One of their primary incentive tools has  been TI’s travel, accommodations and cruise certificates.  “The synergy between our two companies lead us to make this move with great enthusiasm,“ said Brad Jones.

Taylor Billington, True Incentive’s CEO and Co-Founder says, “The acquisition allows Discover Vacations to concentrate on their exceptional lead and sales prospect procurement while we provide the infrastructure.  This synergy creates a new avenue for True Incentive to deliver quality leads and sales prospects to our clients. We fully expect this association to catapult our combined companies into one powerful marketing company, initially in the Southeastern United States and expanding over time.”

True Incentive’s Chief Financial Officer John Ferrelli adds “We are very excited about the opportunities that this acquisition affords us. By expanding our resources and the solutions we are able to provide to clients, we can now be a full service partner with them. The efficiencies gained will allow us to streamline operations and pave the way for financial growth going forward.”

With decades of experience represented in both entities, the acquisition adds more value to True Incentive as it grows its footprint in all aspects of direct marketing. 

“In the recent robust sales and marketing environment,  our clients have been asking us to provide  quality leads and sales prospects along with our reliable and effective incentive products.” says Taylor.  “With the acquisition of Discover Vacations we can now step up and meet that need.”

To view the catalog and for more information call 800-684-9419 ex. 100   or 

To learn more about True Incentive visit