Travel Clubs The Hybrid Approach

Many travel clubs are going completely online for booking reservations. It leaves out the personal experience. Why, because it is less expensive. Lower labor costs. It is easier to put a low-cost product to the distributors, but is this the choice of consumers? I read an article the other day that made more sense. Tim Wood of Travel Pulse had a very interesting editorial in the November 4, 2014 issue regarding the choice of consumers. In this article, they quoted Max Galka the real estate guru as saying: “It seems the growing proliferation of electronic information has affected travel agents in two opposing ways. Now that we all have direct access to the airlines, we no longer need travel agents as intermediaries,” he writes. “But having an expert, who knows how to dig through all that information to get you the best trip, at the best price, is more valuable than ever.” (The Growing Trend of Travel Clubs)

Galka’s point is that the travel agent’s expertise is what ultimately wins travelers over: “They have more connections than you; they know about special deals that you don’t, and they have the experience to help you plan your trip,” Galka writes. “And according to U.S. News, even with their 10-12 percent commission, the overall cost of going with a travel agent often comes out lower than it would if you booked it yourself.” Galka’s point is that the travel agent’s expertise is what ultimately wins travelers over.” Another point Tim Woods made in this editorial is the fact that; “Every time a new technology or trend comes along, the old technology or trend needs to find a way to adapt. Mom and pop grocers are fighting the war against Walmart and Whole Foods on Main Street. The ones winning are focusing on customer service, the human connection that you don’t get at the big-box stores.”

This is where Travel To Go separates itself from many of the Travel Club Fulfillment options, with our own internal travel agency Sky Travel and our team of expert travel agents. We are able to accommodate the needs of the consumers giving them a hybrid choice. Personal service and online booking capabilities of the web at prices you cannot obtain through your local agencies due to the high volume of participating members. Our volumes of testimonials reinforce these facts. Yes, there are less expensive products on the market for a distributor; but our costs are in line with our competition for the results we deliver. When it comes to satisfaction of the clients the end result is a higher sales average and fewer cancellations and chargebacks.

Our product mix includes luxury condo vacations, Cruise options, hotel discounts, and full travel agency services.

Personal customer service, there is no substitute. At Travel To Go, “We Make dreams come true” and provide “Above & Beyond 5-Star Service.”

ResortTrades

Recent Posts

Marriott Vacations Worldwide Names New CEO and President & COO

Marriott Vacations Worldwide (NYSE: VAC), a major player in the global vacation ownership sector, today…

1 week ago

Off-ramp or Lane Change?: For Many Legacy Resorts, It’s Decision Time

In 2013, I attended an ARDA session on innovative solutions for legacy timeshare resorts. Rich…

1 week ago

Business Growth Authority Carl Gould to Headline GNEX 2026

The Perspective Group and GNEX (Growth Networking EXperience) Conference today announced that Carl Gould, a…

2 weeks ago

Colebrook Financial Renews $12M Credit with Breckenridge Grand Vacations

Colebrook Financial, a leading lender to the timeshare and travel club industries, has renewed a…

2 weeks ago

The All-Inclusive Advantage – How to Deliver High Value, High Demand Vacations for Today’s Travelers and Tomorrow’s Owners

All-inclusive travel has surged from a niche preference to a dominant force in global tourism,…

2 weeks ago

The Human Line AI Can’t Cross in Hospitality

The future of hospitality is being shaped in the narrow space between attentiveness and intrusion.…

2 weeks ago