Tony Genth

One-time ARDA (ARRDA at the time) Chairman Tony Genth was a well-respected, positive influence on the resort industry, to which he was devoted. In his December 8, 2020 article contributed exclusively to Resort Trades (, he held to the belief that timeshare-done-right provides a worthwhile purpose.

He was optimistic about the industry and despite the pandemic – or maybe even because of it – he was willing to invest his attention and time in vacation ownership development. “My view of the future is a positive one because the reasons for the timeshare product as a means to enjoy safe, secure, quality guaranteed, vacation experiences will always endure,” he wrote.

Tony Genth was the founder of The Orion Alliance, based in Los Angeles. At the time when writing the Resort Trades article, he was working with Quintess, one of the original exclusive destination clubs. His incredibly diverse expertise included the development of points-based membership programs, as well as vacation and travel clubs.

He was a frequent speaker at global conferences, a published author, and a developer of innovative training programs, He was also a partner in a global company that markets and finances unique and innovative health-related products and devices to healthcare providers. A true pioneer in the timeshare industry, Tony is a former Chairman of the American Resort Development Association (ARDA) and a former Chairman of the Global Alliance for Timeshare Excellence (GATE).

Our team at Resort Trades sends his family and friends our thoughts and prayers. We will share additional details as they become available.

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