Thought Leadership for Resort Professionals

On February 15, 2022, Resort Trades Learning Center hosted Sheryl Cattell as she shares a one-hour interactive workshop helping viewers identify their personal or business’ current marketing strengths and weaknesses. She provides a roadmap session attendees can use to immediately engage in thought leadership on social media platforms including LinkedIn.

Her session, “#LinkedIn Tips and Tricks with Sheryl Cattell”, was her first LinkedIn class presented by the Resort Trades Learning Center. Since the YouTube event first aired in January 2021, it has had hundreds of views. Her videos have been featured on our channel several times since then.

Why you should you watch

This time, she will be sharing a class from her masterful overview of BizHack’s Thought Leadership Pyramid™. Cattell is the course’s creator and lead instructor for the LinkedIn Business Edge™ BizHack Academy.

Cattell walks attendees through the underlying building block — the Foundation — of the Thought Leadership Pyramid™, BizHack’s proven process to establish a thought leadership position. She demonstrates how establishing a position enables users to leverage their most fundamental building blocks to generate sales and leads online. She provides real-life examples of how to put each element into practice. In addition, viewers during the live event can take a short assessment to get their current TLP Score™.

Topics covered

• The Social Selling Index and what it means
• The individual’s business story and ‘story of me’ and why it matters
• Identifying your target audience
• How to use keywords and hashtags to get discovered
• How to create content to enter the fray
• Understanding the competition and taking your unique stand
• Getting noisy to increase reach and impact as a thought leader

The Thought Leadership Pyramid™ is a proven process for industry leadership on social media channels such as LinkedIn. It is perfect for small to medium-sized businesses limited in time, money, and expertise. The average participant in BizHack’s Thought Leadership Pyramid training program, the LinkedIn Business Edge,™ is able to increase their Social Selling Index by 50 percent and their appearances in search results by 90 percent using this proven methodology.

Beginning from the beginning

The Thought Leadership Pyramid™ has six levels starting at the Foundation. The Foundation is your Business Story and personal profile, and it’s the key to differentiating yourself in a crowded marketplace. The remaining five levels are the essential elements that need to be part of your weekly habit in order to create and leverage thought leadership in your industry.