The line between technology and marketing isn’t blurred, it just doesn’t exist any longer. To market well, one must know and understand how technology functions and how to use it to get the best ROI, but luckily because technology is so important it’s also easier to get and understand than ever before.
Almost anything technological that a resort could want to do for marketing purposes can be done. From building a high-performing website to remarketing to the people who visit that website when they are on other platforms to sending emails in real time.
The technology is at marketer’s fingertips to do all of those things and many more. Marketers need to know about technology, but they don’t necessarily have to build it all on their own. For example, even if you don’t understand the backend way that Facebook is able to show an ad to someone who visited your resort’s website and is planning a vacation, if you know how to utilize their technology a marketer can see a lot of success.
It’s nearly impossible to sum up the technology in internet marketing for resorts since many resorts use different operating systems, have different budgets and different technology needs, but regardless of the details of your resort there’s most likely some technology you can tap into to maximize results. As a marketer here are some of my top tips for utilizing technology to maximize your direct bookings.
The possibilities to merge technology with marketing are endless. The only thing that can possibly hold marketers back is a lack of imagination because technology tools are cheaper, easier to understand and better functioning than ever before.
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