The Essential Ways Pinterest Helps Market Resorts and Hotels

Pinterest is unique among social media platforms. According to surveys, Pinterest users are particularly likely to find new brands and products on the site. Marketers have taken notice, using Pinterest ads to cast a wide net with their campaigns. It’s also worth noting that Pinterest ads don’t need to merely advertise products. They can also be useful as a tool for marketing a resort. Keep that in mind if you’re looking for a way to attract more attention to your hospitality brand. The following are key benefits of partnering with a Pinterest marketing agency:

Marketing Visually

A list of the reasons a potential guest should consider booking a stay at your resort could be a somewhat effective way of promoting it. However, in many instances, a picture is much more striking and appealing than text alone. Pictures allow you to show a lead all the attractive qualities of your resort, rather than just explaining them in words. Pinterest, of course, is a highly visual platform. Pinterest ads are therefore ideal for highlighting a resort’s main draws with pictures. Promoting your brand in this way will only become increasingly vital in the future. Statistics indicate mobile browsing is beginning to overtake desktop browsing.

This trend will naturally affect which types of ad content are most effective. Because reading large chunks of text on a small mobile screen is challenging, brands will need to continue prioritizing telling stories visually.

Promoting Pins

Pinterest’s ever-growing user base gives those who use it as a marketing tool the chance to potentially connect with many people. That said, Pinterest also helps marketers expand their reach with the Promoted Pins feature. Pinterest ads come in a range of forms. A Pinterest marketing agency’s team of experts can help you determine which are best for your campaign and goals. In general, though, Pinterest ads simply look like normal posts (known as “Pins”). This means they’re less intrusive than ads on other platforms. Surveys reveal that’s very important from a consumer’s perspective. They don’t want to be bombarded with obvious marketing content when using any social media platform.

Still, while you want your Pins to look natural, you also want to make sure as many users as possible see them. The Promoted Pins feature helps by allowing you to pay to have a Pin broadcast more heavily to other users.

Multiple Boards

Pinterest is also useful if you’re trying to find a way to organize all your marketing content into various categories. On any user or brand’s Pinterest page, there can be up to 500 boards (though you probably don’t need that many). Boards are collections of individual Pins usually grouped together based on a similar theme or topic.

For example, you might use one board to highlight your resort’s food, another to promote the general appeal of the surrounding area, another to showcase events that take place at your resort, and more. This gives you an opportunity to target individual types of leads when planning campaigns. While some leads may be foodies and are thus drawn to the board showing off your resort’s culinary offerings, other leads may be more interested in learning about the city in which your resort is based.

Once again, surveys and studies confirm the value of segmenting your campaign in this way. In the digital age, consumers are inclined to appreciate personalized marketing content. They want to see and engage with ads that appeal to their individual tastes and identities. By creating multiple Pinterest boards to promote multiple aspects of your resort, you can offer that type of content.

A Quick Tip on How to Use Pinterest

While Pinterest does offer unique benefits to brands that market on it, in some ways, the general rules of social media marketing still apply. When you market your brand on social media, regardless of industry, it’s often important to adopt the mindset of any individual social media user. Pinterest (or Facebook, or Instagram, or Twitter, etc.) users often don’t merely promote themselves on their pages. They also share content from other sources.
For your brand’s Pinterest presence to feel natural, you need to do the same. Yes, it’s important to generate your own unique Pinterest marketing content, and to post it strategically, but you should also share content from other sources.

This doesn’t simply make your Pinterest account come across as more authentic and less “salesy.” If you let others know when you share their content, you can gradually build a network of other Pinterest users and brands, who may in turn share your content, helping you reach an even wider audience.
Just make sure you coordinate with a Pinterest marketing agency with a proven track record. Pinterest can be a very useful tool for marketing a hotel or resort. You’re simply more likely to take full advantage of it if you work with experts.

Rae Steinbach is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing (of course). Article sponsored by https://taktical.co/pinterest-marketing-agency/.