Ken Will

Counting On Our Toes

When it comes to homespun customer research in the membership resort industry, there’s good news…and bad news. The good news…

2 years ago

Hiking with Einstein: Key Driver Analysis of Personal Growth Experiences in Outdoor Recreation

History accords a love of Nature to Albert Einstein that throughout his life would be manifest in body, mind, and…

2 years ago

Premium Perception Disconnect— Cheer Up, Sparky, There’s a Pill for That

In this first of a two-article series, we introduce the concept of “right-sizing” marketing premiums to match a stipulated show…

2 years ago

Dorothy Leaves Kansas: A New Approach to Marketing in the Membership Resort Industry

This article’s title is suitable in that what is covered in the following paragraphs—Impulse Propensity Marketing—is as much a departure…

2 years ago

Premium Perception Disconnect Part 2: Wrestling with Squirrels

Twenty-five years ago, the marketing vice-president for a successful membership resort entertained an earnestly pitched suggestion from his brand-new marketing…

2 years ago