There’s three levels I’ve noticed resorts and companies using social media Level One: We’re Non-Existent(what’s social media? We don’t need…
With 11 million job openings across the U.S., an additional average of about 4 million people quitting their job each…
I know many people might look at the title of the article and think, “ugh, influencers.” It’s one of the…
As a marketer, one thing I am asked about a lot is social media tips, tricks, and advice. Over the…
Marketing owner resales continue to be a hot topic in the timeshare industry. Everyone is seeking the magic marketing ingredient…
There’s no single element that embodies a great resort; instead, it’s a mashup. The strengths of a resort will vary…
Today’s travelers crave one-of-a-kind experiences and moments that truly stand out. They also love the convenience and ease of technology…
The question posed by the title of this article can be answered in one word – service. Service is the…
In the world of my dreams, technology in the legacy timeshare resort management world would be as seamless at connecting…
When I first arrived at Defender Resorts more than six years ago I had done a lot of marketing for…