Resorts Not Investing In Social Media Are Losing $$$
There’s three levels I’ve noticed resorts and companies using social media Level One: We’re Non-Existent(what’s social media? We don’t need
Read More
Kelley Ellert
Three Key Steps to Find the Right Employees Online
With 11 million job openings across the U.S., an additional average of about 4 million people quitting their job each
Read More
Influencer Marketing is the New Wave
I know many people might look at the title of the article and think, “ugh, influencers.” It’s one of the
Read More
Resolutions for a Socially Successful 2020
As a marketer, one thing I am asked about a lot is social media tips, tricks, and advice. Over the
Read More
Times Are Changing, So Should Your Resale Strategy
Marketing owner resales continue to be a hot topic in the timeshare industry. Everyone is seeking the magic marketing ingredient
Read More
The Makings of a Great Resort
There’s no single element that embodies a great resort; instead, it’s a mashup. The strengths of a resort will vary
Read More
Adopting Technology to Humanize Experiences
See More
Adopting Technology to Humanize Experiences
Today’s travelers crave one-of-a-kind experiences and moments that truly stand out. They also love the convenience and ease of technology
Read More
What Makes a Quality Resort Management Company?
The question posed by the title of this article can be answered in one word – service. Service is the
Read More
Becoming Friends with Technology
In the world of my dreams, technology in the legacy timeshare resort management world would be as seamless at connecting
Read More
Effective Leadership for the Legacy Timeshare Industry
When I first arrived at Defender Resorts more than six years ago I had done a lot of marketing for
Read More