Shopr Rewards Expands Advisory Board with Appointment of Rinaldo Fernandez

Shopr Rewards (“Shopr” or the “company”), an innovative provider of instant cash back rewards in the travel industry and beyond, today announced the appointment of Rinaldo Fernandez to its advisory board. With more than 31 years of experience in corporate business administration, sales, and marketing across the travel and consumer goods industries, he brings a wealth of knowledge and expertise to Shopr Rewards.

Rinaldo, who is currently managing director of the travel club division at Blue Diamond Resorts, is well-known for his leadership in building high-performance teams and driving growth. Before joining Blue Diamond Resorts, he spent more than a decade at Karisma Hotels & Resorts, where he created and led the travelers club division, achieving a remarkable 500% growth during his tenure.

“We are thrilled to welcome Rinaldo Fernandez to our advisory board,” said Paul Mattimoe, president and CEO of Shopr Rewards. “Rinaldo’s impressive track record in transforming businesses and driving innovation will be a tremendous asset to Shopr as we continue to grow our team and expand our presence in new industries.”

Before his success in the travel industry, Fernandez enjoyed a 17-year career with Procter & Gamble Co., holding key international roles in sales and marketing in Puerto Rico, the Dominican Republic, and the U.S. His expertise in organizational strategy, consumer intelligence, and corporate administration will be instrumental in guiding Shopr’s rapid growth.

“It’s a privilege to join the talented team at Shopr Rewards and help guide the company through its next phase of expansion,” said Fernandez. “Shopr’s innovative approach to loyalty rewards is transforming the way consumers engage with travel and lifestyle experiences, and I look forward to being a part of this dynamic journey.”

With Fernandez now part of its advisory board, the company further solidifies its commitment to transforming the loyalty rewards industry. His proven leadership will help drive Shopr’s innovative strategies and customer focus.

About Shopr Rewards, LLC

Shopr Rewards (https://www.shoprapp.com) is a cutting-edge mobile shopping app that revolutionizes customer engagement and loyalty by offering instant cash back rewards at over 325 major retail, restaurant, and recreation brands. Designed to integrate seamlessly with existing loyalty programs, Shopr empowers businesses to drive transactions and future revenue by allowing customers to earn and redeem cash back directly through the app. With features like targeted push notifications, advanced purchase behavior analytics, and customizable promotional offers, Shopr not only enhances the customer experience but also provides valuable insights to help businesses better engage with their audience. Through its innovative approach, Shopr helps users save hundreds, if not thousands, of dollars annually, while enabling businesses to grow their revenue and foster long-term customer relationships.