Refurbishment Hacks: How to Maximize Your Budget in 2024

Let’s face it, resort refurbishments are inevitable. But here’s the good news: a well-planned upgrade doesn’t have to drain your budget. In fact, with the right approach, you can give your property a facelift and save cash in the long run. Plus, an updated property is the best marketing tool you can invest in—happy guests, glowing reviews, and more bookings will follow.

Here’s how to pull off a refurbishment that looks like a million bucks without actually spending it.

Before You Start: Pre-Refurbishment Tips

1. Always Get Multiple Bids (and Play the Field)

Getting at least three bids is non-negotiable. Prices in 2024 can be all over the map, so do your homework and compare quotes. But here’s the catch—don’t automatically pick the cheapest. The lowest bidder might cut corners that cost you more in repairs later. Instead, look for the bid that gives you the most value over time. Think durability, good materials, and solid warranties. Sometimes paying a little more upfront saves you a lot down the road.

2. Your In-House Maintenance Team is Gold

If you’ve got a skilled in-house maintenance crew, use them! Seriously, they can save you a ton by handling things like demo, painting, and smaller repairs in-house. Labor costs are no joke right now, so the more your team can handle, the better. Just make sure they’re trained to do the job right. A poorly executed DIY fix could end up costing you more than you save.

3. Inspect, Inspect, Inspect

The only way to avoid expensive mistakes is to stay on top of the process. Check each room at every phase—whether it’s painting, plumbing, or finishing touches. Open the windows, sit on the furniture, check the grout. Don’t assume anything. A little nitpicking early on will save you from expensive re-dos later.

4. Refinish, Don’t Replace

Before you start ripping everything out, consider refinishing what you’ve got. If your wood furniture or cabinets are still in decent shape, a fresh coat of stain or paint can make them look brand new. Refinishing can be up to 60% cheaper than replacing, and bonus points for being eco-friendly. Guests are more eco-conscious than ever in 2024, so sustainability can actually boost your brand appeal.

5. Go Green and Save Long-Term

Installing energy-efficient windows and doors might feel like a splurge, but it pays off. UV-blocking windows protect your interiors from sun damage and cut down on your electric bill. According to recent data, resorts that go for energy-efficient upgrades can shave 10-15% off their annual utility costs. That’s real money saved over time—and a greener footprint never hurts your resort’s image.

Refurbishment = Your Best Marketing Move

Here’s the part no one talks about: a slick new refurb is the best marketing money can buy. Nothing gets guests raving like a fresh, modern look, and all those happy reviews and Instagram posts? Pure gold. Here’s how an updated property boosts your bottom line:

1. Great Reviews = More Bookings

Did you know that 93% of travelers check reviews before booking? That means a stylish, updated resort leads directly to better reviews—and better reviews bring in more guests. Resorts that have just been refurbished often see a 20-30% jump in guest satisfaction. People love feeling like they’re staying somewhere fresh and new, and they’re not shy about sharing that online.

Related: Become Referable: The Ultimate Strategy for Sustainable Success

2. Guest-Generated Content is Free Advertising

Instagram, TikTok, Facebook—if your resort looks good, your guests will post about it. And that’s basically free marketing. Create spaces that are “Instagrammable”—whether it’s chic common areas or cool room features—and watch as guests post photos and tag your resort. Studies show that properties that encourage guest-generated content see up to a 25% boost in bookings. Plus, real guest posts build trust with potential visitors in a way traditional ads just can’t.

3. Leverage Before-and-After Photos

Don’t sleep on the power of a good before-and-after transformation. Posting the progress of your refurbishment on social media keeps your audience engaged and excited for the big reveal. It also shows that you care about keeping your resort fresh and modern—something guests definitely notice. Plus, a little transparency goes a long way in building guest loyalty.

After the Dust Settles: Post-Refurbishment Musts

1. Pest-Proof from the Start

Bed bugs are still a thing in 2024, and no one is immune. Plan for this from the beginning by choosing materials that help prevent infestations. Think hard surfaces over wicker, protective covers on mattresses, and regular treatments for your furniture. The upfront effort will save you from dealing with pest problems (and terrible reviews) down the road.

2. Stick to a Maintenance Plan

Once the refurb is done, the key is keeping everything in top shape. Create a maintenance schedule that includes regular touch-ups and inspections. A little upkeep will go a long way in extending the life of your new investment. Plus, well-maintained properties help avoid those costly emergency repairs that can wreck your budget.

3. Keep Guests in the Loop During Future Renovations

When you’re upgrading while still operating, make sure your guests know what’s going on. Clear communication can make or break guest satisfaction during a refurbishment. Resorts that keep guests informed and offer alternate amenities during construction see a 15% bump in guest satisfaction. No one likes surprises, especially when they’re trying to relax on vacation.

The Bottom Line

A successful refurbishment isn’t just about making your resort look good—it’s about making smart choices that save money and boost your reputation. By focusing on quality, sustainability, and guest experience, you can create a space that guests love and that stands the test of time. Plus, in the world of social media and online reviews, a fresh, well-maintained property is the gift that keeps on giving. So take your time, do it right, and watch your investment pay off in more ways than one.

Kelley Ellert is the owner of Waterwheel Marketing, a marketing consultancy that develops and implements marketing solutions for hospitality businesses of all sizes. Find her on LinkedIn @kelley-ellert or at WaterwheelMarketing.com.