RCI, the worldwide leader in vacation exchange, and industry partners worked together to raise $133,440 for the ARDA International Foundation (AIF) during ARDA World 2018 in Las Vegas. The donation was largely reached through the “GIVE AIF X2 by RCI” initiative, which matched the AIF donations made by ARDA World attendees throughout the course of the conference.
The AIF is a nonprofit organization led by the American Resort Development Association (ARDA) that advances knowledge of the industry through comprehensive market intelligence and fosters career opportunities and development through education and training programs.
“As a driving force in timeshare, the AIF does great work to propel the industry forward,” said Gordon Gurnik, president of RCI. “At RCI, we believe the AIF provides instrumental information about the current standings and future of the industry, and we’re pleased to support the organization’s valuable educational and research programs.”
As the global leader in vacation exchange, RCI has been a long-time advocate of the AIF and continuously encourages efforts that further develop and promote the timeshare industry.
“Through its generous contributions, RCI continues to robustly support the AIF and its mission,” said Howard Nusbaum, ARDA president and CEO. “This year, they helped us increase sponsorship of the AIF through the Give AIF X2 by RCI program. The new program will enable the AIF to expand on its core mission of providing essential research, market intelligence and educational programming to industry stakeholders. This incredible support is critical to the AIF’s ability to enhance ARDA’s industry communications and advocacy efforts in both the government affairs arena and the financial markets.”
Established in 1982 to fulfill the research needs of the industry, the AIF has grown to provide a multitude of services to vacation ownership professionals. These initiatives include research and market intelligence, professional education and certification and scholarship programs.
About RCI
RCI is the worldwide leader in vacation exchange with over 4,300 affiliated resorts in 110 countries. RCI pioneered the concept of vacation exchange in 1974, offering members increased flexibility and versatility with their vacation ownership experience. Today, through the RCI Weeks® program, the week-for-week exchange system, and the RCI Points® program, the industry’s first global points-based exchange system, RCI provides flexible vacation options to its 3.8 million RCI subscribing members each year. RCI’s luxury exchange program, The Registry Collection® program, is the world’s largest program of its kind with approximately 200 affiliated properties either accessible for exchange or under development on six continents. RCI is part of Wyndham Destination Network and the Wyndham Worldwide family of brands (NYSE: WYN). For additional information visit our media center orrciaffiliates.com. RCI also can be found on Facebook, Instagram, YouTube and Twitter.
About AIF
The ARDA International Foundation (AIF) is the timeshare industry’s leading source for market intelligence and career advancement resources. AIF, a 501(c) (3) organization, serves to enhance knowledge for the public and industry through its comprehensive timeshare research studies, and aims to enrich careers through ongoing training, learning and development. For more information, visit www.arda.org/foundation.
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