Orlando Magic and ARDA GoTimesharing
The Orlando Magic announced today a multiyear partnership with ARDA, the trade association for the vacation ownership and timeshare industries, representing more than 300 privately held and publicly traded companies, and the parent company for GoTimesharing.com. GoTimesharing.com serves as a resource for travelers interested in learning about the many perks of timesharing and the leading hospitality brands that are a part of the timesharing industry.
The partnership will highlight the connection between Central Florida’s vibrant tourism economy and the timeshare industry, engaging Magic fans through digital signage and community activations. GoTimesharing.com will be prominently featured on in-arena digital displays throughout the Magic’s home, Kia Center, educating fans about the value and benefits of timesharing today.
“The Orlando Magic are excited to team up with ARDA to celebrate an industry that is such an important part of Central Florida’s economy and visitor experience,” said Magic Senior Vice President of Global Partnerships, J.T. McWalters. “This partnership allows us to connect our passionate fan base with an organization that shares our commitment to creating legendary experiences, community engagement, and the very best of what Central Florida has to offer.”
As part of the partnership, GoTimesharing.com will also host an exclusive sweepstakes for Magic fans, with the chance to win an ultimate sports fan getaway that includes a four-day, three-night stay at one of the following timeshare resorts to enjoy a Magic away game:
The sweepstakes winner will receive four tickets to the game, complimentary airfare, and a car service to and from the timeshare resort to the arena, fans can register for a chance to win here. With more than 1,500 rentable resorts around the U.S., excellent amenities, and spacious accommodations – including multiple bedrooms, separate living and dining areas, and even full kitchens – timesharing is an ideal way to celebrate the excitement of Magic basketball with friends both inside and outside the arena.
“We’re thrilled to partner with the Orlando Magic to shine a light on the incredible experiences that timesharing provides,” said ARDA President and CEO, Jason Gamel. “Central Florida is not only the heart of vacation ownership—it’s home to countless memories made by families from around the world. Together with the Magic, we look forward to inspiring fans to learn more about the benefits of timeshare ownership and the power of shared experiences in even more destinations.”
Through this partnership, ARDA and the Orlando Magic aim to highlight the synergy between sports, hospitality, tourism, and community spirit, reinforcing the importance of both industries to Central Florida’s continued growth and vitality.
ARDA is a nonprofit, nonpartisan, Washington, DC-based trade association for the timeshare industry, representing more than 300 privately held and publicly traded companies. ARDA’s work — including proactive advocacy — touches every role within the timeshare industry. Developers, exchange companies, vacation clubs, timeshare resellers, timeshare owner associations (HOAs), resort management companies, industry vendors, consultants, and legal and regulatory experts are all part of the ARDA network, including popular companies such as Disney Vacation Club, Hilton Grand Vacations, Marriott Vacations Worldwide, Westgate, and Wyndham Destinations. As the U.S. is the global headquarters for the timeshare and shared ownership industries, ARDA is seen as a leader amongst its peers worldwide and regularly works with established and emerging associations and markets across the globe to help advocate for the interests of ARDA members and beyond. For more information on timesharing today, visit GoTimesharing.com.
Orlando’s NBA franchise since 1989, the Magic’s mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning eight division championships (1995, 1996, 2008, 2009, 2010, 2019, 2024, 2025) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $31 million to local nonprofit community organizations over the last 36 years. The Magic’s other entities include the team’s NBA G League affiliate, the Osceola Magic, 2021 G League champions, and the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning. The Magic play their home games at the award-winning Kia Center – voted by fans no. 1 in the NBA for game experience; honored with TheStadiumBusiness Awards’ Customer Experience Award; named SportsBusiness Journal’s Sports Facility of the Year; and awarded the Venue Excellence Award (VEA) by the International Association of Venue Managers. The Magic practice at the award-winning AdventHealth Training Center. The Magic was also recognized by the Sports Business Journal as one of the “Best Places to Work” in sports in 2023 and 2024. For ticket information, visit OrlandoMagic.com or call 407-89-MAGIC.
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