In an age when most trade emails get ignored like last year’s timeshare maintenance bill, Resort Trades Weekly is bucking the trend. With a 33% average email open rate and a 2% (and growing) click-through rate, this modestly-sized trade publication is proving itself to be a heavyweight champ in reaching timeshare resort professionals and travel club operators across North America.
“It might sound unbelievable, but yes—we have readers who eagerly await our Thursday morning eMagazine,” said Sharon Scott Wilson, Publisher and Content Curator of Resort Trades. “And no, it’s not a cult. It’s just that we’ve earned our place as the go-to voice for the people actually shaping the vacation ownership industry.”
Unlike publications that chase transient clicks or hotel general managers, Resort Trades targets a very specific group: the executives, developers, finance pros, marketing strategists, trainers, and consultants who drive operational and buying decisions at timeshare resorts and vacation clubs.
From technology vendors to furnishings manufacturers, from training services to payment processors, advertisers get in front of the exact professionals who influence or control purchasing decisions for hundreds of properties and millions of dollars in transactions.
“These aren’t tire-kickers. Our readers are building properties, training sales teams, managing capital budgets, and developing next-generation guest experiences,” Wilson said. “If you’re a vendor trying to break into the vacation ownership sector—or grow your reach—it’s a mistake to overlook Resort Trades.”
Advertisers can choose from a powerful and multi-faceted platform that includes:
Best of all, every product is free to readers. That means zero paywalls and maximum exposure—for both editorial content and advertisers.
Each ad buy can be extended across email, print, online, and even social media or video, thanks to value-added distribution support provided by Resort Trades Media Group.
Want the numbers? Download the full media kit: 👉 Resort Trades 2025 Media Kit (PDF)
In a B2B media landscape where vendors often waste money on platforms that boast scale but deliver little action, Resort Trades delivers measurable engagement in a sector worth over $14 billion annually.
Advertising here means more than impressions. It means attention—and action.
“It’s easy to get lost trying to ‘go viral,’” said Marla Carroll, Sales Manager. “But our clients get results because we focus on relevance and trust. Resort pros know us. They read us. And they respond.”
Marla Carroll
Sales Manager, Resort Trades Media Group
📧 Marla@thetrades.com
📞 931-484-8819
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