By Brooks Chase, president, Distinguished Specialty, a division of Distinguished Programs
More than a year ago, the hospitality industry changed forever when gunfire rang out over the Route 91 Harvest Festival in Las Vegas. The horrific mass shooting, conducted from the 32nd floor of the Mandalay Bay Hotel, stunned the nation and reshaped the conversation around risk management, safety and security.
The sad fact is such a tragic event can happen at any property, including resorts. While it’s rare for a resort property to have an event that draws as large a crowd as the Route 91 festival (which attracted an estimated 22,000 attendees), any property that hosts a wedding, banquet, family reunion, conference or get-together of any kind could be a target for a violent act.
Even scarier: most resorts are ill prepared for such an incident. That’s why now is the time to align your property’s security strategy with some emerging best practices. They include:
These revised policies allow a housekeeper to scan a room, look for anything suspicious, and report it to a manager. And hotels aren’t just changing written policy—they’re following through. For example, when I suffered a stomach ailment on a recent business trip and couldn’t leave my hotel room for nearly 48 hours, I received several visits from hotel staff.
We recommend these two best practices to all resorts. They’re both relatively cost effective (for example, it doesn’t cost any money to ask your existing staff to make sure they enter every room, every day), and they provide an extra layer of security for your guests and staff.
Six additional ways resorts can reduce risk now
Many resorts have limited budgets. Many also have somewhat isolated locations—on a mountainside ski slope, a remote island or on a private beach. But don’t let your resort’s limited funds or far-away GPS coordinates fool you into a false sense of security. Your remote location won’t stop anyone who wants to do harm, and just one violent act will shatter the promise of unlimited worry-free relaxation that you make to your guests.
That’s why we also recommend taking these practical tips to reduce your resort’s risk. Many are relatively low cost and easy to implement:
Also, talk with leaders from neighboring resort and entertainment properties. They may share similar struggles and offer fresh perspective. You may also be able to develop a shared network that interacts with fire and law enforcement to protect all the resorts in your community.
In addition, review your current fleet of security cameras and look for ways to enhance them. Don’t leave out important areas, such as parking lots or garages where accidents and theft can happen, and where liability is often an issue.
The Las Vegas shooting led to an estimated 2,500 lawsuits and threatened lawsuits against MGM Resorts International, owners of the Mandalay Bay. That doesn’t include the massive reputation and public relations damage. Any act of violence at a resort has the potential to bring a tidal wave of financial loss, negative publicity and endless litigation. That’s why we recommend reviewing your resort’s security measures and implementing these emerging best practices. They can protect your guests, your employees, and your business.
About the Author
Brooks Chase is the president of Distinguished Specialty, a division of Distinguished Programs specializing in the hospitality and real estate industry. Distinguished’s hotel program insures more than 900,000 hotel rooms nationwide and is the longest running in the country. Brooks can be reached at bchase@distinguished.com.
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