John Spence, The Karma Group, Announces Strategic Alliance With Enduria Travel

A Strategic Move To Develop Business, And Create Experiences For The Global Karma Members And Guests, In The Canary Islands

December 8, 2015 – The Karma Group continues its tradition of identifying and developing opportunities in expanding markets by announcing a strategic alliance with Enduria Travel to acquire and operate resorts in the Canary Islands, which are experiencing a huge surge in popularity. The spectacular year-round climate of the Islands, especially during the European winter, coupled with their accessibility and natural beauty, has seen tourism flourish as they become the destination of choice for many who may otherwise have visited Morocco, Tunisia or Egypt.karma

“Over the years I have worked hard to break down as yet unseen barriers, whether spotting and acquiring land in areas still undiscovered that later become global hot spots, from Goa to Uluwatu Bali to Gili Meno, to creating a new five star experience and brand philosophy that has changed what staying in a five star resort means,” said John Spence, Chairman and Founder of the Karma Group. “Karma Group pioneered the “Five Star Hippy” lifestyle, with our clients flocking to the experience and other brands aspiring to achieve it. We are very much looking forward to bringing this philosophy to the Canary Islands and to the opportunity of aligning with John and Enduria Travel.”

Enduria Travel’s vast experience facilitating superb holiday experiences in the Canary Islands forms a perfect fit with the Karma Group’s unparalleled reputation for developing and running the finest five star properties in the world’s most spectacular locations.

“I could not be more delighted to have formed this strategic alliance with John Spence and Karma Group,” said John Macdonald, Owner of Enduria Travel. “This provides Enduria Travel with a unique advantage-to be able to offer our customers the highest quality resorts, synonymous with the Karma brand, in the most sought after destinations in Europe and Asia. We know ,with complete certainty, that our clients will have wonderful holiday experiences within Karma Group.

“I am very proud that John, whom I have known for twenty-six years, has also chosen to invite our company to participate in Karma’s exciting plan to acquire and operate resorts in the Canaries, bringing their unrivalled reputation for high quality resorts and unbeatable holiday experiences here to these islands. We are very much looking forward to working together with John and his team, and to contribute wherever we can to the continuing Karma success story, which has been John’s personal mission for the last twenty years. We are honoured to be a part of it.”


Karma Group is an award-winning international travel and lifestyle brand offering extraordinary experiences in the world’s most beautiful locations and is headed by Chairman and Founder, John Spence, Ernst & Young Entrepreneur of the Year 2010. In June 2013, John was invited to join leading entrepreneurs from around the world in Monaco to join the judging panel for the Ernst & Young World Entrepreneur of the Year. In July 2013, John was honoured by the Yale University School of Architecture by being appointed the Edward P. Bass Distinguished Visiting Architecture Fellow for the fall semester 2013/2014 and has also been awarded a Distinguished Visiting Fellowship at UCLA in 2015. The Karma Group is comprised of Karma Resorts, Karma Retreats, Karma Royal, Karma Estates, Karma Beach, Karma Spa and Karma Boutique. In November 2015, Karma Group celebrated the evolution of its global reach and audience with the launch of new online brand platform


Enduria Travel is a one-stop holiday shop covering all travel needs, from booking a holiday of a lifetime to flights, transfer options and excursions – providing one-on-one solutions with personal Customer Service Agents, they tailor-make holidays down to the finest detail. As an independent holiday company specialising in quality affordable holidays and services, both in Gran Canaria and worldwide, Enduria have access to a superior range of products and services as well as over 30 years experience within the travel and tourism sector, a wide knowledge of local amenities and facilities, alongside a commitment to excellent customer service. Enduria Travel’s key aim is to provide customers with the utmost in holiday satisfaction and security, minus the hassle.