For the fourth consecutive year, International Cruise & Excursions, Inc. (ICE) was recognized on the 2019 Travel Weekly Power List, which ranks companies with $100 million or more in travel sales who explored acquisitions, expansions, technological initiatives, and more in 2018. This year, among 53 other travel companies, ICE jumped up two spots from its 2018 No. 22 ranking, landing in the top 20. With an unmatched inventory and global supplier network, ICE partners with some of the world’s most respected brands to provide private branded travel and leisure-based rewards and loyalty solutions.
“It is an honor to move up in the rankings of this prestigious list and be acknowledged for our growth within the industry,” said Bart Fesperman, the chief commercial officer of ICE. “Much of the success and innovation ICE has seen in 2019 stems directly from significant developments and accomplishments we made in 2018.”
Last year, ICE brought in 3i, a leading London-based private equity company, allowing investment in key growth drivers such as technology development, international expansion and strategic acquisition opportunities, including the February 2019 acquisition of SOR Technology, an international travel and technology company. The merger enables both companies to provide an exclusive product offering and value proposition that increases brand appeal and customer engagement 365 days a year. In May 2019, ICE also acquired artificial intelligence technology and key personnel from Lateral, Inc., a global technology company with a track record for robust travel solutions.
ICE continued its global expansion in 2018 by opening service centers in both India and the Philippines, with approximately 300 new employees to service ICE’s growing member bases. These newly formed operations decreased ICE’s overall service costs while providing overall internal language support and increased efficiencies to ICE’s existing Mexico City and Portugal operations.
Additionally, in 2018, ICE achieved PCI Level 1 Certification and Enterprise-Level Security across its global operations, a significant accomplishment for data security and protection. ICE also expanded its strategic marketing tools to include Marketo and Tealium to deliver one-to-one marketing, retargeting and digital personalization initiatives that help bring record growth in cruise sales, membership sales, renewals, and travel packages.
Looking ahead for the rest of 2019, ICE plans to enhance its technology platforms worldwide with full multi-language and local payment gateway capabilities. ICE will also continue strengthening the customer journey across all brands and brand partners, and releasing significant innovations and product offerings for its B2B partners. Additionally, ICE will establish even more multi-national partnerships to extend its travel and lifestyle benefits to millions of additional consumers.
To learn more about ICE, visit www.iceenterprise.com.
About International Cruise & Excursions, Inc.
International Cruise & Excursions, Inc. (ICE) is an international leisure travel and lifestyle benefits organization with a global network of premier corporate, leisure, and affinity-based alliance partners. We are a market leader and global provider of loyalty, reward, and incentive programs that enhance brand loyalty, satisfaction, and engagement, enabling consumers to receive extraordinary value on leisure travel and lifestyle benefits. ICE leverages innovative technology solutions, through unique marketing strategies, coupled with the innate power and appeal of vacations to provide travel-based benefit programs to millions of consumers. Our scalable travel and loyalty solutions are used by many of the world’s most respected global brands. Unmatched in delivering high-value travel and leisure products and services, ICE creates and manages customized B2B2C and B2C vacation and leisure-centric programs in 20+ languages and 40+ currencies from 15 global offices in the US, Mexico, UK, Portugal, India, Australia, New Zealand, Philippines, Romania, and Belize. Learn more about ICE at www.iceenterprise.com.