Marketing Strategies
Instagram was launched in 2010 just as a photo-sharing application in the social media networks. But in 2018, Instagram gave two important announcements. One is that Instagram reached one billion users in less than a decade, and the other is the important announcement of launching the IGTV (Instagram TV) feature to watch long videos on Instagram.
In recent days, you can see the power of videos on other social media sites like YouTube and Facebook. Now Instagram also joined their way to engage more people with entertaining and informative content. Various marketers choose the Instagram platform to grow their business with IGTV video because it has active users of more than one billion users monthly.
The below article gives you a complete guide to use IGTV and the features present in it in order to use IGTV for your business.
IGTV (Instagram TV) is an alternative platform to YouTube, a mobile-optimized one to view for about 15 minutes. If your Instagram account is verified, you can upload videos on IGTV for an hour. When IGTV was launched, it supported only the video in vertical format (9:16). But then, it supports horizontal videos of 16:9, which gives opportunities for video creators on YouTube. Because they can use the same video on Instagram also to gain more views.
Boost your video views by setting 15 seconds of video preview of your IGTV video. It gains more exposure among your audience on your feed. After your first IGTV video upload, you will find a new IGTV tab on your profile where your viewers can easily find all your videos.
Before uploading an IGTV video, you have to create an IGTV channel. To make it, first, open your Instagram application, and at the top right corner, you will find the IGTV icon. Tap on that to create a profile and choose “create channel” from the pop-up menu and follow the instructions on your screen.
After creating the IGTV channel, open your profile and tap + symbol at the top right corner, and upload your IGTV videos for more than 15 seconds.
Instagram recommends using IGTV for business accounts to publish longer video content in order to build strong relationships with their potential customers. Here are some tips to improve your IGTV video visibility on Instagram.
Start driving traffic from IGTV videos to your websites by providing a call-to-action button or including links on your IGTV video description. You can provide a clickable link on your IGTV video, which directs your audience to the landing page. Marketers can gain lots of traffic to their website. Also, directly providing the purchase link on the video can make your audience convert into your customers, improving your sales conversion.
A great way to build higher engagement for your business is to create a tutorial video about the usage of your product. Prepare unique how-to-do videos in an engaging way to attract more viewers to your video and also get quality likes with your creativity on IGTV. Cover different topics on your video available in your industry. For example, if your brand is regarding fitness, create a tutorial video of doing workouts to keep fit using your fitness product. It gives both useful information and promotion to your brand.
Instagram stories are the best way to engage your audience with your brand or business and maintain a good relationship between them. Since Instagram stories allow only a 15 seconds video, you can take a preview of your video and upload it on stories. It gets more reach than any other feature on Instagram. Though it lasts for only about 24 hours, it gets focused on by many audiences because it will be indicated by a circle on the top of your follower’s feed. Also, you can use a countdown sticker to create curiosity for your new video on IGTV.
The video behind the scene of your industry or business creates transparency and trust among your followers. Show the working of your company to your followers and introduce your co-workers along with their individual talents to maintain a good relationship among you and your followers. With this type of video, you can get loyal followings to your brand. Take your followers on a simple industry tour to create trust in your business. The brand trust will automatically improve your sales conversion and grow your business to a higher level.
People on Instagram will scroll their feed very quickly. So you have only a small space to grab your audience’s attention to watch your video. Luckily, Instagram provides you a preview video of 15 seconds for your IGTV video. Make the 15 seconds engaging and grab their attention to look into your entire video. You can also make a video of 15 seconds with the important information from your long video and post it on your feed to attract your followers. Bring out an introduction of your full video about your content in the first one minute to keep your audience watching your full video without skipping it that can engage your followers with your brand.
As of April 2020, there was no option to search for videos rather than user profiles. But now, Instagram came up with searching for a specific topic which can be done through the search of hashtags. Hashtags play a vital role in finding your content for new audiences and helps to improve your visibility in an engaging way. Make your non-followers view your content with the help of relevant hashtags to your video description and increase your following with your creative content. Using hashtags not more than ten will be effective in finding your content by Instagram users.
As technology grows, the competition is also getting tough to grow your business and grab the user’s attention to your brand. Instagram will make a way to stand out from others with their updated features and promote your video among your followers with your engaging content. So, create your strong presence on IGTV videos to grab your follower’s attention quickly. The above article provides you with excellent tips with your IGTV video to make you stand out from the crowd.
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.
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