How to Stick Your Landing in the Timeshare Resort Industry’s “Opportunity Zone”?

(Small hint: it’s not just by posting to social media, although that can help.)

Picture this: you’re at an ARDA reception, see a group gathered around, and overhear executives talking about a major challenge they’re facing…and guess what? Your company has just the product and service they need. Bingo! By being in “the opportunity zone,” you were in the right place at the right time. That’s the magic of targeting the right audience—not just waiting for the phone to ring or throwing out an occasional non-targeted social media post.

The Numbers Don’t Lie

Research from Gartner shows the average B2B buying group consists of six to ten decision-makers, each juggling multiple layers of information (dragon360.com, stackadapt.com). And studies have found that targeted advertising generates roughly 2.7× more revenue per ad than broad, non-targeted campaigns (en.wikipedia.org). So why speak in megaphones when a laser pointer directed to your opportunity zone works better?

That’s where Resort Trades excels: we zero in on the influencers who build resorts, design guest experiences, shape finance strategies, handle purchasing, buy software, operate extensive (and very effective) marketing programs, and train sales teams at timeshare resorts and vacation clubs. These are the professionals who really make it rain—purchase rain, that is.

Case Study: A Cloud-Storage Company for Hospitals

Want to see the difference in reaching the right audience with the right message? In the healthcare industry, a cloud-storage provider shifted from sending generic ads to hospitals to targeting IT managers at facilities with over 250 beds and a $5 million+ annual tech budget. The result? A 200% uptick in conversion rate (simpli.fi, leadgenius.com). The lesson: specificity pays.

Cybersecurity Firm Syncs With CISOs

Another example: a cybersecurity vendor used targeted ads speaking directly to chief information security officers (CISOs) about compliance and audit readiness. They also created technical guides for security analysts. By crafting messaging for both decision-makers and implementers, they moved multi-million-dollar deals forward (dragon360.com).

Mortgage Software Goes Big

A mid-sized mortgage software vendor repositioned itself for enterprise clients by combining programmatic ads and customized messaging—emphasizing ROI and scale. That four-month targeted campaign delivered nearly 800% ROI (somametrics.com). This is one of Resort Trades’ strengths. We offer a robust, multimedia platform, including audio/visual, native advertising/editorial, and social media that is read (and we like to think cherished) by timeshare resort professionals.

Back to Vacation Ownership

Here’s the real-world vacation-industry spin: to be successful in your search for opportunities that will close, connect with a media that is proven to speak the lingo. Use us as a free consultant, if you want! Resort decision-makers will see right through a phony. We can help you win trust and avoid the appearance of being disingenuous. Whether you’re promoting software, marketing services, receivables financing, design, construction, housewares…well, you get the picture. Your clients want solutions, not slogans. We can help.

Don’t Be Shy! Ask Us!

Resort Trades wants you to be successful. We want our industry to thrive and you to thrive along with it. So, if you’re wondering how to get your message across — what to say and how to say it, don’t hesitate to ask our opinion. We’ve been in the industry for many decades. We know stuff; we know people. Plus, we’re generally nice folks over here (if I do say so, myself).

How to Hit the Mark

1. Identify your ideal stakeholder: You must understand your buyer in order to craft an effective message.
2. Customize the message: Finance teams respond to ROI; operations teams want efficiency; sales and marketing leaders need effective marketing with the latest tools.
3. Use multiple touchpoints: Email, articles, press releases, LinkedIn posts—and yes, Resort Trades Learning Center YouTube videos—ensure you reach decision-makers across formats.

We do all this at Resort Trades. There’s no fluff, just focus:

• Monthly print/digital magazine—arriving in the hands (and inboxes) of decision-makers
• Weekly eMagazine—boasting 33% open rates (woo-hoo!)
• Continuously updated website—ResortTrades.com
• YouTube library—featuring industry interviews and trends since 2020

And yes, our tools are completely free to readers—so there’s zero barrier to accessing your message.

Your Move

If your goal is to reach real decision-makers—those setting budgets and making choices—or to shape conversations before contracts are signed—then dialing your message into the right audience isn’t optional. It’s smart business.

Want hard evidence or help crafting the pitch that lands with that C-level resort exec? Let’s talk.

Marla Carroll, Sales Manager
931 484 8819
Marla@thetrades.com
Media Kit PDF

Here’s to smarter targeting—and fewer paint-by-numbers campaigns.

Sharon Scott Wilson is Publisher of Resort Trades Media Group, where we obsess over speaking to the people who actually reshape vacation ownership—one strategically placed marketing message at a time.